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Real Software Improves App Development for Rebrand Software

  (July 22, 2011)

Austin, TX (PRWEB) July 22, 2011

Real Software, creator of cross-platform software development tools, today announced that private label app provider Rebrand Software is developing applications using Real Studio. Rebrand Software founder Mike Gibson is using the development tool to streamline the creation of multiple consumer apps across Windows, Mac and Linux operating systems, shaving 30 percent off the development time.

Mike Gibson, founder, owner, and lead programmer at Rebrand Software, was experiencing an uptick in demand for private label software, which allows other companies to purchase apps, brand them, and sell them as if they were their own. Rebrand creates a range of consumer products for Windows, Mac and Linux.

As more companies continue to expand their digital marketing programs to increase traffic with branded applications, Mike knew he needed to speed up his current processes. The Windows tool they were using Microsoft Visual Basic required tedious re-writing of code to produce Mac and Linux versions of each application. He was looking for a tool that allowed him to write code once and deploy it on Windows, Mac and Linux, along with an active coder community and more ease of coding.

The Solution
Mike studied the marketplace and determined that Real Studio had all the features he needed. Using the software, Mike and his team have been able to improve the quality of their applications with their freed-up time and can now focus more efforts on the creativity and uniqueness of their applications, resulting in 25 percent more revenue. Additionally, Mike recognized that Real Studio's debug mode is far superior to Visual Basic and it reinforces good programming techniques, making accidental issues due to sloppy code extremely rare.

Real Software has also made it possible to easily submit applications built in Real Studio to the Mac App Store. Rebrand developed Spectrum TV in 10 months and soon after launching it on the Mac App Store, the application achieved rankings as the Top 10 Most Popular and Top 10 Most Profitable in the entertainment category. Another application, Crazy Coloring Book, has also achieved significant downloads.

For its private-label business, Rebrand Software is now able to automate the process of branding products for customers. Using applications they have built with Real Studio, they can download all of their customers information and graphics, insert them into a copy of their software, compile it to Windows, Mac and Linux and build installers for all three platforms. Its estimated that Real Software has helped Rebrand Software save 30 minutes per application for this particular requirement alone.

In addition to hundreds of branded applications, Rebrand has also created the following popular apps on the Mac App Store with many more in the works.

  •     SafetyBrowser: Allows parents to give their child a safe internet environment with a fun personalized homepage that only allows access to approved websites.
  •     IP Notification: Notifies you remotely via email when your IP address changes.
  •     Quick File Renamer: Renames large collections of media quickly with new names and can utilize audio and video metadata tags.

Supporting Quotes Mike Gibson

  •     Real Software offers an extremely rapid development time. Its cross platform capability and the ability to deploy to the Mac App Store are priceless for us. Real Studio is very intuitive for simple applications, but also capable of utilizing operating system features for far more powerful applications.
  •     Real Studio makes it easy to learn by experimentation.
  •     Real Studio ensures good coding practices so we have less bugs now and the products just look better too.

About Rebrand Software
Rebrand Software specializes in creating quality software products with a high resale value and rebranding them so that they appear to have been written entirely by you. Customers choose the program name, company name and website associated with the software and customize many other features as well.

About Real Studio
Real Studio is a full-featured cross-platform software development tool suited to creating a wide range of applications, from utilities to enterprise-class applications. Real Studio Personal Edition for Windows, Linux or Mac OS X is priced at $99 and is geared for hobbyists and students. Real Studio Professional Edition, required for cross-platform (Mac OS X, Windows and Linux) compilation, is $299. Real Studio Enterprise Edition, made for full-time developers, is priced at $995, and offers the ability to develop and deploy on Mac OS X, Windows, Linux, and the web. Real Studio Web Edition is now available and priced at $599. For more information or to download Real Studio today, visit Real Software at

About Real Software
Real Software provides Real Studio, a cross-platform desktop, console and web development tool. Real Software was founded in 1996 and is based in Austin, Texas. For more information visit or call 866.825.2114.

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