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Real Estate Industry Reaches New Heights with Property Cloud Inc.(November 07, 2011)
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 11/07/11 -- Property Cloud Inc. opens its virtual doors today, offering Canadian real estate professionals a streamlined solution for marketing their property listings to the rapidly growing number of homebuyers using smartphones. (www.propertycloud.ca)
Property Cloud provides homebuyers with direct access to the MLS information, high resolution images, video clips, sharing and contact information of 'for sale' properties anytime, anywhere - all formatted to fit the small screen of a smartphone. Property Cloud's proprietary software allows agents to use QR code technology to send a specific set of information to a buyer, providing them with an enjoyable, hassle-free viewing experience.
"We identified a massive opportunity in the Canadian real estate market," says Ross Chandler, co-founding partner of Property Cloud Inc. "Canadians are becoming increasingly attached to their smartphones for day-to-day tasks. Social networking has changed the way we use our phones; it's clear that people are relying on their phones for information more than ever."
-- Property Cloud is an inexpensive, intuitive service that allows real estate agents to take any property listing and generate an individual mobile website for that listing. Setting up is quick and easy and requires no costly programmers, designers or 'web guys'. -- Each listing contains the MLS information about the property, an image and video gallery, GPS location, the agent's contact information and several different ways a buyer or agent can share the listing on their social network. -- Property Cloud puts the agent in the driver's seat giving them the power to create, edit and delete their listings, even before they are published to the web. Sign-up is instant allowing an agent to create smartphone-friendly listings in minutes. -- Agents benefit from personalized service allowing them to reach their clients faster. Buyers get up-to-the minute information about new listings, formatted specifically to fit their smartphone screen. This creates a premium viewing experience for the busy buyer who does not have time to sift through emails, realtors websites or surf MLS.
What Makes Property Cloud Unique
What makes the service unique is Property Cloud's ability to generate an individual website for each realtor's listing, complete with a unique 'short URL' and recognizable 'designer' QR code. The realtor can then use these tools to promote the listing through various media channels such as Facebook, Twitter, lawn signs, condo hangers, printed material and various mail-outs.
"Very few companies understand how to utilize short URLs, QR codes and mobile websites effectively," said Chandler. "QR Codes are a relatively young technology in Canada and are therefore widely misunderstood, resulting in poor implementation and ultimately a frustrating result for the end user."
What sets Property Cloud apart is their approach and implementation of this technology. Each Property Cloud QR code is designed to resemble a 'home': embedding QR code technology into a recognizable icon for home hunters. An agent using a 'designed' QR code is more likely to distinguish themselves from the competition, especially when that QR code leads to clear, understandable information about the property for sale, complete with pictures and several ways to reach the realtor.
Property Cloud gives real estate professionals a real advantage over those who have not yet entered the world of mobile marketing. It is a value added service that improves exposure for any individual agent or brokerage.
About Property Cloud
Property Cloud Inc. is a Canadian owned and operated company dedicated to providing functional and relevant mobile marketing solutions for real estate professionals and home buyers alike.
Property Cloud has been designed for quick and easy listing management, with beautiful mobile experiences to showcase each property. Best of all, it is free for agents to try Property Cloud for 30 days. www.propertycloud.ca
1) Morgan Stanley predicts that by 2014, there will be more users using their mobile smartphones than desktop computers: http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf.
2) CIBC is responding to the growing number of homebuyers using their mobile phones: http://smr.newswire.ca/en/cibc/free-cibc-home-advisor-app-for-all-canadian-homebuyers.
3) One of the largest real estate search engines in the US, Trulia, shows the Pacific Northwest has become the leader in home hunters using their mobile phones to shop for real estate: http://mashable.com/2010/11/10/trulia-mobile-adoption.
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