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Reader's Digest and Mediative Announce an Exclusive Partnership in Canada to Expand Advertising Reach(July 17, 2012)
MONTREAL, QUEBEC -- (Marketwire) -- 07/17/12 -- Mediative, Canada's digital marketing company, has signed an exclusive deal with Canada's premiere publisher, Reader's Digest, to be their dedicated network partner in media sales. With the addition of ReadersDigest.ca, ReadersDigest.com, Selection.ca and TasteofHome.com, Mediative said the deal enhances its ability to offer advertisers access to premium inventory, unprecedented reach, and integrated online, mobile and print campaigns. The exclusive partnership will leverage Mediative's digital sales team, data capabilities and technology, and deep relationships with advertisers across Canada to expand the advertising reach of Reader's Digest.
"We know that in today's marketing world, content is king," stated Mediative's President, Patrick Lauzon. "And with the life enriching content, stories and ideas that Reader's Digest offers, we understand why their audience's engagement levels are higher than any other publisher in their category. Our partnership with Reader's Digest allows brands to create unique opportunities across online, print and mobile platforms."
"Mediative's reputation, client service and capabilities make them the perfect ambassador of our brand in Canada," said Reader's Digest Canada General Manager, Philippe Cloutier. "We are optimistic that they will help increase the Reader's Digest brand recognition among advertisers and improve our overall share of digital advertising in Canada."
Nearly 1 in 5 Canadian adults read Reader's Digest monthly(i). The Reader's Digest brand extends to an overall audience reach of almost 13,000,000(ii) across multiple platforms including online, mobile, social and print. Online visitors spend an average of 12 minutes per visitor and visit 32 pages per visitor on average(iii) on ReadersDigest.ca making the website a highly engaged platform for advertisers. The Reader's Digest brands offer great content and premium inventory to advertisers in multiple areas including Health, Travel, Food, Home & Garden and Pets among others.
Mediative will have the ability to sell digital (and print) products including ad units, sponsorships, integrated branding campaigns, contests, social media and more against each of the content areas in Health, Home, Family, Food, Finance, Humour and Pets. ReadersDigest.ca, ReadersDigest.com, Selection.ca and TasteofHome.com will be tier-one properties in the Mediative Women's Lifestyle, Health and Food channels.
(i) PMB Spring 2012 (ii) Based on audience and circ data collected from PMB Spring 2012, Harris Decima Study 2011, ABC Dec 2011, StarchMetrix 2011, comScore Spring 2012, Internal Stats, Google Analytics 2012, Facebook & Twitter April 2012 (iii) ComScore Media, Spring 2012 (Mar-May Avg)
Mediative is a digital marketing company providing performance services and access to media platforms. Organizations who want to significantly enhance their digital presence and influence buyers turn to Mediative to help generate revenue by quickly moving their targets from awareness to purchase. Location and research-based data fuels Mediative's insight, which is leveraged across consultative performance services, online properties, and location-based marketing platforms in the dynamic digital world. With precise and unmatched knowledge of how "shoppers and clients buy", Mediative takes a consultative and holistic approach, based on their people's passion for insight and results, to provide the outcomes marketers and businesses need now, and for the future. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. For more information, visit www.mediative.ca.
About Reader's Digest
Reader's Digest simplifies and enriches consumers' lives by discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, money and humour. Along with being a premier publisher of Best Health, Our Canada and More of Our Canada, books, music and video products, it operates a network of branded websites in Canada, including readersdigest.ca, selection.ca, ourcanada.ca, besthealthmag.ca, plaisirssante.ca and tasteofhome.com. Subscriptions can be obtained at www.readersdigest.ca and via digital download on the iPad.
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