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Rainbow Launches "Mag Rack" VOD Service

Video Magazine Rack Premieres as On-Demand TV Service (October 30, 2001)
Rainbow Media Holdings, Inc. has launched Mag Rack, a video-on-demand service delivering special interest programming that explores in-depth a wide range of topics that are unavailable elsewhere on television.

Just like at a newsstand, customers can choose from Mag Rack's ever-expanding selection of video "magazines" that offer content about subjects that are personally relevant -- ranging from science, bird watching and wine to photography, weddings and vegetarian cooking.

Said Josh Sapan, Rainbow's President and CEO, "Mag Rack is the latest evolutionary step in Rainbow's long-held vision of ever more personalized and targeted television programming. We think this is what television for the 21st Century is going to look like and how it's going to work."

The new VOD service -- currently being offered as part of Cablevision's iO digital cable service -- is designed to support the rollout of digital set-top boxes and drive VOD marketing initiatives by giving customers maximum programming choice and control.

Sapan added, "Mag Rack delivers on the promise of video-on-demand. Advanced digital technology enables subscribers to pick and choose the programming they want to see when they want to see it and, at the same time, enables Rainbow to offer deep, sharply-focused content that is developed specifically for this format. This is a brand new television experience. We're not simply creating another viewing window for shows that are already available."

Sapan noted that Mag Rack is deep and broad, offering programming relevant to a wide spectrum of people, with something for everyone. Rainbow has a history of success in the development and delivery of niche channels - including entertainment (AMC, Bravo, IFC), regional sports (Fox Sports Net Regional networks across the country), culture (MetroChannels) and news (News 12 Networks).

Convenience and control of VOD
As a VOD service, Mag Rack enables distributors to use digital technology to give their customers convenience and control, including the ability to rewind, fast-forward, pause, stop and switch from magazine to magazine. Research shows that VOD is one of the offerings of digital television that subscribers most want. Responding to that consumer demand, VOD enables viewers to see the programming they want, when they want it, how they want it.

Ten Video Magazines...and Growing
Mag Rack is designed to satisfy subscribers' curiosity and address their hobbies, lifestyles and special interests. The service has launched with ten video magazines -addressing popular subjects.

The first 10 video magazines are:

-- American Catholic (Catholicism)

-- BirdSight (Bird watching)

-- Bridal (Weddings)

-- Classic Cars (Automotive)

-- Club Vegetarian (Vegetarian cooking)

-- Maximum Science (Science)

-- Motorcycles Freedom (Motorcycles)

-- Natural Health (Health)

-- Photography Close Up (Photography)

-- Wine World (Wine)

Each video magazine is presented with editorial authority and expertise, featuring comprehensive coverage of the subject matter plus fresh, provocative information packaged into fast-moving segments, including:

-- In-depth features

-- Reports from experts in the field

-- Exclusive interviews and probing Q&A sessions

-- Roundtables and commentary

-- Breathtaking documentaries from award-winning directors

-- Never-before-seen footage

-- Travelogues

For many of the magazines, new issues will be introduced each month, and past Mag Rack issues will be archived and available to subscribers for future viewing.

Several well-known and highly regarded correspondents and reporters will be working with Mag Rack. They include: Morton Dean (Maximum Science); Mary Alice Williams, Rolland Smith and Jane Metzler (American Catholic); and Perri Peltz (BirdSight).

Mag Rack will offer an ever-expanding selection of magazines. By the end of this year, Mag Rack will have between 15 and 20 video magazines, adding Aviation, The Bible & You, Nature Traveler, Art of Basketry, History of Art, Shakespeare and other titles. It is expected that Mag Rack will include 40 to 50 video magazines by the end of 2002. Among the topics under consideration for new video magazines are: antiques, diet, education, fishing, gardening, horses, how-to, music instruction, parenting, and sailing.

About Rainbow Media
Mag Rack is owned and managed by Rainbow Media Holdings, Inc. A subsidiary of Cablevision Systems Corporation and NBC, Rainbow manages American Movie Classics, WE: Women's Entertainment, Bravo, The Independent Film Channel, MuchMusic USA, Rainbow Sports Networks, News 12 Networks, and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in FOX Sports Net. Mag Rack is one of the assets included Cablevision's Rainbow Media Group tracking stock (NYSE:RMG). MGM (NYSE:MGM) owns a 20% stake in four of Rainbow's national networks - AMC, Bravo, IFC, and WE: Women's Entertainment.

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Related Keywords:DTV Professional, Digital Media Net, Rainbow Media Holdings, Inc., Mag Rack, video-on-demand service, VOD, special interest programming, television

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