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RainMaker Offers Sound Design For Dominion Spots

Helps set the tones humorous and poignant for Dog and Fishing (August 27, 2004)

Jeff McManus of RainMaker Recording recently completed sound design on two spots for Dominion via the Martin Agency. Sound design was used in both “Dog” and “Fishing” to help set the tone humorous and poignant, respectively -- of each spot.

“Dog” opens on a dog sitting on a suburban front lawn growling at and reacting to passers-by. The voiceover then explains, “Our customers tell us they like the convenience and accuracy of Dominion’s new automated meter reading system. Our employees say they are happy for other reasons” The spot then cuts to a smiling Dominion employee driving past the dog in the safety of his truck. “Fishing,” is a gorgeous spot featuring the beautiful landscape of Sherando Lake, Virginia. The voiceover explains: “Volunteers from Dominion and Trout Unlimited built a special kind of pier. Why? Maybe because they figured that every Virginian should be able to get to one of the state’s best fishing spots, whether they have a 4-wheel drive vehicle or not.” The commercial shows a man fishing off of the pier and pulls back to reveal that he is in a wheelchair. The spot closes with the line, “D is for doing the right thing. D is for Dominion.”

Dominion is one of the nation's largest producers of energy with an energy portfolio of about 25,500 megawatts of generation. Dominion also serves about 5 million retail energy customers in nine states. For more information about Dominion, visit the company's Web site at

For more information about RainMaker Recording visit

Client/Spot titles: Dominion “Dog” :30 & “Fishing” :30
Airdate: August 2004

Production Company: Park Pictures Productions, New York
Director: Ramaa Mosley
DP: Aaron Bowen
Executive Producer: Jackie Kelman Bisbee
Producer: Justin Pollock
Shot on location in: Richmond & Sherando Lake, Virginia.

Advertising Agency: The Martin Agency/Richmond, VA
Creative Director: Steve Bassett
Music Producer: n/a
Producer: Kerry Berkbigler
Assistant Producer: Darbi Fretwell
Copywriter: John Mahoney
Art Director: Aurica Green

Offline Editorial Company: Cosmo street/Los Angeles via Greybox/Richmond, VA
Editor: Jack Douglas, Cosmo Street

Sound Design Company: Rainmaker Recording/Richmond
Sound Designer/Mixer: Jeff McManus

Telecine: Company 3/New York
Colorist: Tim Masick

Postproduction Facility: R!OT/New York
Online Editor: Julie Watkins

Visual Effects Company: R!OT/New York
Titles/Artists: Julie Watkins

Music Production Company: face the music/New York
Composers: Eric Rehl & Joe Sicurella “Dog” Joe Hudson & Joe Sicurella “Fishing”

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Related Keywords:Dominion, Martin Agency, Park Pictures Productions, Ramaa Mosley, Steve Bassett, R!OT, Jeff McManus, Rainmaker Recording,

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