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Radius Introduces First Small Business Sales Intelligence PlatformInnovative Technology Provides Real-Time Data and Insights Associated With More Than 15 Million Small Businesses (April 24, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 04/24/12 -- Radius today introduced the first sales intelligence platform exclusively focused on providing relevant and accurate data on the small business market. The company, formerly known as Fwix, is rebranding as Radius, and delivering real-time online and social data for sales teams targeting small to medium-sized businesses, a market representing 65 percent of the U.S. economy (SBA)(1). The sales intelligence tool is available via the company's web site (www.radiusintel.com), a mobile app for the iPad, and the application is also integrated into major CRMs.
The lack of data and sales intelligence on the SMB market often makes the time and costs associated with building and maintaining a productive, localized sales team prohibitive for many companies seeking to reach out and offer services to small businesses. Radius is delivering the most accurate data on the SMB market in real time, so sales teams can be more efficient and more companies can offer a wider variety of services to this market. Radius' innovative, cloud-based technology collects and monitors information from hundreds of thousands of sources via multiple channels including social, news and government sites, and the information is displayed in easy-to-use dashboards.
"The sales intelligence industry currently relies on call centers to reach out to big companies and hope that the information collected is accurate. It's an unreliable process that produces varying results, and SMBs are rarely targeted, resulting in that huge market often being underserved," said Darian Shirazi, Founder & CEO of Radius. "We developed technology to address this problem and built an easy platform for sales teams to be more efficient when working with small businesses. We want to be as synonymous with sales intelligence for the SMB market, as Dun & Bradstreet is for the enterprise market."
Radius spent three years developing the technology under the name Fwix, but is rebranding as Radius and focusing its technology on the SMB market due to increasing demand by customers for this data. The Radius sales intelligence platform is a cloud-based web service and iPad application.
- The information is displayed in easy-to-use dashboards giving salespeople the ability to discover, prioritize and track activity of leads.
- Users can customize any search to find specific businesses that meet their criteria. For example, users can search in a city for all the restaurants with a 4-star rating that ran a daily deal within the past two months.
- Users can also track the success of recent campaigns, such as previous ads or daily deals to better understand how to work with a customer. They can even see if the company is advertising with another service.
- Salespeople can aggregate data on all of their company targets and use Radius within their CRM.
Radius' sales intelligence platform is available for customers today. For more information, visit www.radiusintel.com.
Radius is the leading provider of sales intelligence on the SMB market. Based in San Francisco, the company provides a comprehensive index of listings and data associated with the millions of small businesses in the U.S. to make small business-focused companies and sales teams more efficient, informed and productive. Radius provides business data, social insights, and location context about small businesses all in real-time. The technology collects and monitors data from hundreds of thousands of online and social sources, including Twitter, Facebook, Foursquare, government sites, local news sites, etc. The easy-to-use dashboards allow salespeople to discover, prioritize and track activity of leads. The company has been developing the technology for the past three years and officially launched as Radius in April 2012 to focus exclusively on the increasing demand for sales intelligence on the small business market. www.radiusintel.com.
(1) SBA Office of Advocacy - http://www.sba.gov/sites/default/files/sbfaq.pdf
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