Company News: Page (1) of 1 - 11/26/07 Email this story to a friend. email article Print this page (Article printing at page facebook

Radiotelevisión de Veracruz Implements Softron Medias OnTheAir Video

Complete Macintosh Based Broadcast Solution Provides Tapeless Workflow for Broadcast (November 26, 2007)

DMN Newswire--2007-11-26--When Radiotelevisión de Veracruz (RTV) located in Xalapa, Veracruz, Mexico, decided to change the way they prepare programming content and put it out to air, they turned to Simplemente S.A. de C.V, a Mexico City based Macintosh Pro Video Reseller for answers. Mónica Reina-Kadner and Rune Hansen of Simplemente reviewed the pros and cons of various solutions and together with Ing. Leonel Bellido Villa, the Director of Engineering at RTV decided to implement a play out and scheduling system based on Softron Media Services OnTheAir Video for Apples Macintosh MacPro workstation.

Prior to installing OnTheAir Video, RTV used a combination of Macintosh and PC platforms for their non-linear editing and playout control. Two DVCPro VTRs were used to broadcast material, much of which was post-produced using Final Cut Pro.  In addition, to the two tape decks, two incoming studio signals were routed for output via a switcher.  RTV operators were continually busy loading clips and operating the VTRs.

Simplementes recommendation of OnTheAir Video streamlined the entire process. Playout is now completely tapeless.  Material produced in Final Cut Pro no longer needs to be recorded to tape to be broadcast first.  OnTheAir Videos ability to playout multiple mixed formats from its playlist provides unparalleled ease of use in producing on-air programming content.  Apple MacPro workstations, equipped with Blackmagic Design Decklink cards connected to a 10 TB server are the hardware backbone of the project.  OnTheAir Video and its Scheduling option provide the entire software playout solution.  Where once little time was left to provide programming flexibility, the combination of OnTheAir Video with a Macintosh and professional video card reduces timing and the stress involved in broadcasting RTVs daily programming. Programming changes can be made seconds before going out to air simply by reordering the clips loaded into OnTheAir Videos playlist.


?We looked at a lot of solutions for Radiotelevision de Veracruz, said Mónica Reina-Kadner, CEO of Simplemente.  ?We chose OnTheAir video for a number of reasons.  Most important was how much it complements the Macintosh user and associated Macintosh applications.  Next came its ability to playout so many different formats.  Finally, its reliability and the support the company provides proved to us that OnTheAir Video was essential to this project.

?We are extremely pleased with the OnTheAir Video solution, said Leonel Bellido Villa.  ?This provides us the best, most flexible solution for broadcast while maintaining tight control of all aspects of our programming and saving us lots of time in the process.

Softrons OnTheAir Video is in use at over 300 broadcasters worldwide. It retails for $1795 in North and South America, for 1295 in Europe and the rest of the world. Softrons newly released MovieRecorder and MovieRecorder DV retail for $895 (695). Softron offers options for HD, Logo overlays and Multi-channel audio playback as well.

About Simplemente

Simplemente is an Apple certified Pro Video Reseller, specializing in the design, integration and configuration of Macintosh based video solutions.  In addition to Apple and Softron Media Services products, Simplemente offers leading solutions from more than 30 companies focusing on the Mac, digital video, film and internet solutions.  Simplemente can be reached at on the web at or contacted at  For more information contact  Simplemente S.A. de C.V.,   
Guanajuato 97, Plaza Luis Cabrera , Col. Roma 06700, Mexico D.F  Tel: +52 (55) 5584 2121, Fax:+52 (55) 5584 8454

About Radiotelevisión de Veracruz

Radiotelevisión de Veracruz is located at  Cerro de la Galaxia S/N.Col. Unidad del Bosque. Tel. 01 228 8423500 Xalapa, Veracruz. Ing. Leonel Bellido Villa is available at :

About Softron Media Services
Softron Media Services, headquartered in Brussels, Belgium has been providing Macintosh based video and audio solutions for 25 years. What distinguishes Softron Media Services is the companys long dedication to providing the highest professional quality video support for Apples Macintosh platform. Softron Medias applications offer intelligent and easy to use interfaces. Its flagship product, OnTheAir Video is in use by hundreds of television stations worldwide.  

Softron Media Services software applications are sold by Apple ProVideo specialists throughout the world.  Resellers are listed on the Softron Media Services website ( Softron Media Services can be contacted at: 470, avenue Moliere, B-1050 Brussels, Belgium, Phone: +32 2 771 7371, Fax: +32 2 706 5266

For Information about Softron Media Services products in North or South America, contact Mike Skibra, Softron Media Services Business Development Manager at +1 702 275 6353 or

Press Contact:
Mike Skibra
Tel: +1.702.275.6353

Page: 1

Related Keywords:Mexico City, television, Veracruz, Simplemente, Softron, OnTheAir Video

Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved