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Rackable Systems Launches Reseller Program Powered By TreeHouse Interactive s Partner Relationship Management

(March 11, 2009)
DMN Newswire--2009-3-11--TreeHouse Interactive, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA(tm)) and demand generation solutions, announced today that Rackable Systems (NASDAQ: RACK) has implemented TreeHouse Reseller View(tm) PRM and Marketing View(tm) demand generation/marketing automation solutions. Reseller View PRM is being used to automate its reseller program while Marketing View is being used to generate, qualify and distribute leads for internal and external sales teams. Rackable Systems' reseller program now includes a full featured and customized portal, automated reseller communication, lead management and distribution, training and certification, opportunity registration and seamless integration with Oracle CRM On Demand.

As a leading provider of server and storage products for medium and large-scale data center deployments, Rackable Systems provides companies with design advantages that have proven to lower the total cost of ownership in data centers. Rackable Systems selected TreeHouse's interactive technology to ensure that its resellers have all the tools they need to successfully sell service and support Rackable products.

"TreeHouse Interactive's Reseller View solution is the backbone of our newly launched Eco-Partner Reseller Program," said George Skaff, vice president of marketing at Rackable Systems. "This solution allows us to streamline the sign-up process, tighten integration with our Oracle On Demand system, and provide access to self-help content and deal registration. We now offer Rackable Eco-Partners a competitive business edge to sell and market Rackable solutions."

"We're excited Rackable Systems chose TreeHouse Interactive's Reseller View PRM to take the Eco-Partner program to the next level," said Erich Flynn, CEO of TreeHouse Interactive. "In today's economy, technology companies are increasingly turning to the indirect channel to boost revenue. They are also looking to demand generation/marketing automation products like Marketing View to increase qualified leads for both direct and indirect sales teams."

For more information about the Reseller View PRM solution, see

About Rackable Systems
Rackable Systems Inc. (NASDAQ: RACK) is a leading provider of Eco-Logical(tm) servers and storage for medium and large-scale data center deployments. The company's products, available for purchase or lease, are designed to provide benefits in the areas of density, thermal efficiency, serviceability, power distribution, data center mobility, and remote management. Founded in 1999 and based in Fremont, California, Rackable Systems is a founding member of The Green Grid and serves Internet, enterprise software, federal government, entertainment, financial services, oil and gas exploration, and HPC customers worldwide. To learn more about Rackable Systems, visit

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA(tm)), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, and industry-leading ROI. For more information, visit


TreeHouse Reseller View and Channel Sales Force Automation are trademarks of TreeHouse Interactive, Inc. All other product and company names herein may be trademarks of their registered owners.

Denise Nelson
Ventana Public Relations
(925) 837-6277

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Related Keywords:CRM, PRM, CSFA, marketing automation

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