|Page (1) of 3 - 01/14/02||email article||print page|
RICHFX Announces New Projects for American Express, Coach, Spiegel, Levenger, and HavertysRichFX's ZoomFX Streaming Technology Used to Enrich Online Product Presentations (January 14, 2002)
Spiegel.com, a subsidiary of The Spiegel Group
RichFX's ZoomFX technology allows consumers to examine key product features. Each feature appears as an interactive "hot spot" on an item or group of items, which when clicked, delivers a smooth zoom into fine product details while maintaining a consistently high image quality - unlike other zoom technologies which significantly blur images. Realistic colors, patterns, and textures are clearly zoomed-in on without pixelation. ZoomFX also allows customers viewing products online to "pan and zoom" on one object or a set of objects. While zooming, customers hear an automatically synched audio narration about the product or group of products. ZoomFX technology is a particularly affordable solution because it can leverage Web sites' pre-existing 2D photography.
Coach.com, in its initial use of RichFX's ZoomFX technology, experienced an increase in its conversion rate of 130% for shoppers viewing RichFX product presentations compared to standard product images. Coach now is expanding the amount of merchandise viewable using ZoomFX technology. RichFX empowers Coach.com's shoppers to examine the finest details of its merchandise, such as the hardware of a handbag or the grain of the leather.
RichFX worked with American Express Publishing's magazines (Food & Wine and T&L Golf) on a holiday email campaign inviting subscribers to purchase the magazine subscriptions as gifts for loved ones. Once a gift was ordered, the gift giver was able to inform the recipient via a greeting card created, compressed and streamed using RichFX 3D Video Graphics Technology. Gift recipients received an email with a link to the RichFX card, which was digitally animated with music. American Express Publishing is currently working with RichFX on identifying future opportunities for 2002.
Source:Digital Media Online. All Rights Reserved