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RCRD LBL's Chief Data Officer Nicole Delma to Speak at Email Insider Summit 2011(December 01, 2011)
NEW YORK, NY -- (Marketwire) -- 12/01/11 -- Nicole Delma, Chief Data Officer for RCRD LBL, will speak at the Email Insider Summit on Monday, December 5, 2011 on a panel titled "When to Say Goodbye."
As CDO for a company that sells premium advertising to a highly engaged list as their core revenue model, Delma will speak to a key issue in the email space -- that of engagement and transparency in the reporting of numbers.
The panel answers critical questions facing email marketers, addressing best practices on when they should voluntarily stop sending consumers email marketing messages. Nearly half of email subscriber files are inactive -- where users have not engaged with an email for an extended period of time. What should you do? Keep mailing, remove, or attempt to reactivate? What is the risk on overall deliverability for your program? How can you evaluate who to keep? What if you have a long average purchase cycle?
"I've proposed what seems like a radical concept to some ESPs, suggesting that they change their CPM models to reward responsible emailers and dock spammers," Delma affirms. "The current model offers little penalty for spamming because the cost per message is lower for those who send mass blanket, irrelevant emails as for those who send responsible, relevant communications."
Mediapost is bringing together leading voices across the industry to answer such questions. In addition to Delma, panelists include: Jennifer Jones, Sports Authority; Dela Quist, AlchemyWorx; Tom Sather, ReturnPath; and Jack Hogan, Lifescript.
About Nicole Delma
As CDO for RCRD LBL, Nicole Delma is responsible for growth, marketing and product development for RCRD LBL's email and data program and digital products. An eight-year veteran of the Email Marketing industry, Delma has advanced proficiency across multiple ESP platforms, specializing in the development and architecture of complex behavioral-driven triggered and dynamic email campaigns. Before joining RCRD LBL, Delma led email marketing operations at Getty Images and Condé Nast and was former Chair of the IAB Email Committee.
About RCRD LBL
RCRD LBL is the premier online destination for free, curated, legal, MP3 downloads from the hottest marquee and emergent artists. RCRD LBL delivers daily MP3s on its website, through content partners and directly to you, via seven different RCRD of the Day email newsletters. Launched in 2007, RCRD LBL is regarded as a revolutionary force in online music distribution.
Driven by its tastemaking editorial and curatorial teams, RCRD LBL features thousands of handpicked singles, remixes, exclusive tracks and rarities from a diverse roster of artists including Santigold, Moby, Massive Attack and MGMT. RCRD LBL's network of content partners includes such luminary labels as Warp Records, Ghostly International, Dim Mak, Fool's Gold and Modular. RCRD LBL serves up millions of downloads and plays per month to an audience of savvy, passionate music fans.
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