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RBC Royal Bank Wins Top Honour in Canadian Online Banking Study for the Second Straight YearSurviscor's 2011 Canadian Online Banking scorCard (October 27, 2011)
TORONTO, ONTARIO -- (Marketwire) -- 10/27/11 -- Consumers can again look to RBC Royal Bank for the most comprehensive online banking experience in Canada.
For the second straight year RBC Royal Bank has ranked 1st in Surviscor's Online Banking scorCard, a comprehensive, objective annual assessment of online features and functionality at major Canadian banking institutions.
TD Canada Trust, a previous two-time winner, again placed second. Last year's third place finisher, CIBC, has been bumped by BMO Bank of Montreal which jumped from eighth place. This year also marks the first time the big five banks have taken the top five spots.
2011 Online Banking scorCard Surviscor Inc. 1 RBC Royal Bank 84% 2 TD Canada Trust 79% 3 BMO Bank of Montreal 76% T4 CIBC 70% T4 Scotiabank 70% 6 Coast Capital Savings 69% 7 Vancity 66% 8 National Bank of Canada 61% 9 Desjardins Bank 60% 10 ING Direct 59% 11 PC Financial 57% 12 HSBC Bank of Canada 56% 13 Meridian Credit Union 49% 14 ATB Financial 44% 15 Ally 34% 16 Manulife Bank 27%
"RBC Royal Bank topped the scorCard again because they didn't rest on their laurels and continued to enhance their online services," said Glenn LaCoste, President of Surviscor Inc.
"I'm very pleased that RBC has received this recognition for the second year in a row. Our dedicated team has worked hard, year after year, to provide our clients with an online experience that's second to none," said James McGuire, Vice President, Digital Strategy & Experience, RBC.
Surviscor's unique simulated-usage study, now in its fourth year, measures over 2,000 objective criteria within multiple service categories that are weighted according to industry-defined importance. The design and execution of the scorCard is powered by CorbinPartners Inc., a leading provider of business intelligence in Canada.
"The Online Banking scorCard is a great source of information for consumers and an opportunity for banking institutions to learn where they can improve," said LaCoste.
About Surviscor Inc.
Surviscor Inc. is a Canadian leader in the analysis and ranking of Canadian online services offered to retail consumers. Surviscor produces seasonal feature and functionality scorCards, including its prominent Online Brokerage scorCard. All studies and analyses serve as industry benchmarks for consumers and industry participants by identifying online offerings considered to be leading-edge as compared to the industry standard.
About CorbinPartners Inc.
CorbinPartners Inc. is an established provider of corporate business intelligence and forensic market research. It has Canada's leading specialty practice in research support for intellectual property matters, including risk analysis, regulatory assessment, mediation and litigation.
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