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(January 25, 2010)
DMN Newswire--2010-1-25--

In-cinema featurette, "Magic Chairs," for AMC Theaters out of Fitzgerald & Co, Atlanta, Georgia, is nominated for Outstanding Created Environment in Broadcast Program or Commercial. 

Los Angeles, CA, January 22, 2010 - Digital studio Radium/Reel FX, Santa Monica/Dallas, is honored by the Visual Effects Society with a nod for an 8th Annual VES Awards.  In-cinema featurette, "Magic Chairs," for AMC Theaters out of Fitzgerald & Co, Atlanta, Georgia, is nominated for Outstanding Created Environment in Broadcast Program or Commercial.  The 45-second featurette, which precedes all AMC feature presentations, showcases a vivid CG garden sprouting from a velvety theater interior.  CG Supervisor Dariush Derakhshani, CG Artist Steve Cummings, Technical Director Harry Michalakeas and VFX Supervisor Rob Nederhorst were the nominees for the Radium/Reel FX team, which was comprised of both entertainment and commercial artists, who worked across both studios to complete the job.

The featurette is available for screening at

Also of note, Reel FX Animation Supervisor Steve Nichols received a V.E.S. nomination in the category of "Outstanding Animated Character in a Live Action Motion Picture" for his work on District 9, prior to joining Reel FX.

The winners of 8th Annual VES Awards will be announced at the event on February 28, in Los Angeles at the Hyatt Regency Century Plaza Hotel.

Formed in 1997, The Visual Effects Society (VES) top nominee this year is James Cameron's 'Avatar'. VES is the entertainment industry's only organization representing the full breadth of visual effects practitioners including artists, technologists, model makers, educators, studio leaders, supervisors, PR/marketing specialists and producers in all areas of entertainment from film, television and commercials to music videos and games. 

Comprised of a diverse group of more than 2,000 members in 20 countries, the VES strives to enrich and educate its own members and members of the entertainment community at large through a multitude of domestic and international events, screenings and programs.
Client: AMC Theaters
Product: Coca-Cola
Title: "Magic Chairs" :45
Airdate: June 5, 2009 in AMC theaters nationwide
VFX/Editorial Company: Radium/Reel FX, Dallas/Santa Monica
Creative Director: Dale Carman
Executive Producer: Gary Banks
VFX Supervisor: Rob Nederhorst
CG Supervisor: Dariush Derakhshani
Digital Supervisor: Augusto Schillaci
Technical Director: Harry Michalakeas, Richard Wardlow
Compositors: Dag Ivarsoy, Brady Doyle, Joe Censoplano
Producer: Ian Unterreiner
Concept Artists: Ronnie Bates, Erin McGuire
CG Artists: Jerry Weil, Steve Cummings, Kent Alfred, Mike Wallace, Randy Hayes, Ty Chen
Animation Supervisor: Dave Vallone
Lighting Supervisor: Jeff Alcantara
Lighters: Mike Walton, Richard Gouge, Tiffany Grant, Francis Wu
Designer: Hatem Ben Abdallah
Editorial/Audio Post Company: Radium/Reel FX, Dallas/Santa Monica
Editor: Peter Tarter
Editorial Assistant: Sarah Cole
Director of Audio: Frank Salazar
Audio Artists: Frank Pittenger, TJ Callaway
Advertising Agency: Fitzgerald & Co, Atlanta
Producer: Sarah Zehnle
Creative Director: Hal Barber
Art Director: Patrick Campbell
Copywriter: Leslie French
Account Manager: Melissa Adams
Production Company: Happy Larry Pictures, Santa Monica
Director: Charlie Watson
DP: Paul Cameron
Executive Producer: Stelio Kitrilakis
Line Producer: Chris Whitney
Tools Used: Zbrush, Maya, Scratch, Nuke, custom programs

Page: 1

Related Keywords:commercials, advertising, visual effects, computer generated, radium, AMC, VES, V.E.S., nomination, magic chairs, cinema


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