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R!OT Manhattan Opens Doors to Olympus

Studio Posts HD Spot Promoting Sponsorship of PBS Special

R!OT Manhattan provided HD visual effects, compositing and finishing for a new corporate image spot for Olympus highlighting the companys commitment to innovation. Conceived by The Martin Agency, the 30-second spot promotes Olympus sponsorship of They Made America¸ 4-part special airing on PBS. The spot will air on the network in both HD and standard definition video formats.

Directed by Believe Medias Nick Brandt and edited by Final Cuts Gary Knight, Doorways consists of a series of vignettes, demonstrating various Olympus products, that are seamlessly tied together to appear as part of a single camera move. The camera opens on a mother using a digital camera to record her kids acting in a play, then pushes past the kids and through a door to reveal an operating room where doctors are using a gastrocamera during a surgical procedure. Continuing its move, the camera leaves the hospital and enters a locker room where a reporter is interviewing an athlete with a digital tape recorder. The journey continues through a research lab and a photographers fashion shoot.

R!OT Senior Visual Effects Artist Randie Swanberg composited the string of scenes, aligning the elements to form a perfect match. In some instances, he had to subtly effect the speed of scenes to make the camera move proceed smoothly and to ensure the timings were right.

Additionally, Swanberg added visual effects elements to tie adjacent scenes together. ?We used lighting and color correction techniques to integrate one scene with the next, he said. ?As the door opens at the end of the theater scene, we added an effect where light from the operating room seems to spill onto the stage. Similarly, we added effects to the frosted glass windows in the door at the back of the research lab so that you can see the silhouettes of the characters in the next scene, the photographers studio.

R!OT Manhattan is located at 545 Fifth Avenue, New York, NY 10017. For more information, call (212) 907.1200.

About Ascent Media Group

Santa Monica, California-based Ascent Media Group, Inc., a wholly owned subsidiary of Liberty Media Corporation (NYSE: L, LMC.B), provides creative and technical services to the media and entertainment industries through its Creative Services, Creative Sound Services, Media Management Services and Networks Services groups.  At more than 70 facilities in the regions of Southern California, New York, London, Atlanta and Singapore and at locations throughout the world, Ascent Media Group provides effective solutions for the creation, management and distribution of content to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies that produce, own and/or distribute entertainment, news, sports, corporate, educational, industrial and advertising content.

Commercial Credits
Title:                             Doorways

Length:                         :30, :15

Client:                           Olympus

Agency:                        The Martin Agency, Richmond, VA. Hal Tench, Partner / creative director; Steve Bassett, SVP / creative director / copywriter; Claiborne Riley, art director; Molly Schaaf, producer.

Production Company: Believe Media, Los Angeles. Nick Brandt, director; Luke Thornton, executive producer; Gary Romano, producer; Ross Richardson, director of photography.

Editing Company:         Final Cut, New York. Gary Knight, editor; Rana Martin, producer.

Music Company:          Tonefarmer, New York.  Tiffany Warin, exec. producer; David Della Santa, composer.            

Post Facility:                 Company 3, New York. Tim Masick, colorist.

Visual EFX Company: R!OT Manhattan. Randie Swanberg, senior visual effects artist/compositor; Tom McCullough, visual effects supervisor; Luis Ribeiro, executive producer.

Audio Post House:        Sound Lounge, New York.  Rob Sayers, mixer.  

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Related Keywords:Nick Brandt , R!OT Manhattan, Randie Swanberg


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