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Quebecor Media Welcomes Sears Canada in Choosing LE SAC PLUS(April 19, 2012)
MONTREAL, QUEBEC -- (Marketwire) -- 04/19/12 -- Quebecor Media Network Inc., a subsidiary of Quebecor Media Inc., is pleased to announce an exclusive new agreement to distribute Sears Canada Inc.'s national flyer in LE SAC PLUS. Under the agreement, Quebecor Media Network will distribute more than 100 million pieces of promotional literature across Quebec per year for Sears. The flyers will be supported by a media campaign developed by Quebecor Media and carried by all its media properties during the life of the contract.
The agreement with respect to LE SAC PLUS is an extension of Quebecor Media's national distribution agreement with Sears Canada, which covers newspapers, television, magazines and the Internet in both Quebec and English Canada.
"We are proud of the strong national partnership we have been able to build over the years with Sears Canada," said Pierre Karl Peladeau, President and CEO of Quebecor Inc, Quebecor Media Inc. and Sun Media Corporation. "The agreement announced today demonstrates Sears confidence in LE SAC PLUS, a new distribution alternative that leverages all of Quebecor Media's properties to reduce advertisers' distribution costs and support their growth."
Sears joins leading advertisers such as Jean Coutu, Best Buy, Future Shop, Rossy, Centre Hi-Fi, Stereo Plus and Ashley in LE SAC PLUS, as well as many regional and local advertisers.
Quebecor Media Network is Canada's leading distributor of flyers. It reaches more than 6.7 million Canadian households every week, including 3.4 million in Quebec. Together, Quebecor Media's properties (newspapers, magazines, web sites, television channels and illico) reach 96% of Quebec households every week.
About Quebecor Media
Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A) (TSX:QBR.B), one of Canada's most important holding company operating in the telecommunications and media businesses. With more than 16,000 employees, Quebecor Media Inc., through its subsidiary Videotron Ltd., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephone services and mobile telephone services. Through Sun Media Corporation, Quebecor Media Inc. is the largest publisher of newspapers in Canada. It also operates Canoe.ca and its network of English and French language Internet properties in Canada. In the broadcasting sector, Quebecor Media Inc. operates, through TVA Group Inc., the number one French language general interest television network in Quebec, a number of specialty channels and the SUN News English language channel. Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is also active in magazine publishing (TVA Publishing Inc.), book publishing and distribution (Sogides Group Inc. and CEC Publishing Inc.), the production, distribution and retailing of cultural products (Archambault Group Inc. and TVA Films), video game development (BlooBuzz Studios, L.P.), DVD, Blu-ray disc and videogame rental and retailing (Le SuperClub Videotron Ltd.), the printing and distribution of regional newspapers and flyers (Quebecor Media Printing Inc. and Quebecor Media Network Inc.), news content production and distribution (QMI Agency), multiplatform advertising solutions (QMI Sales) and the publishing of printed and online directories, through Quebecor MediaPages(TM).
J. Serge Sasseville
Senior Vice President, Corporate and Institutional Affairs
Quebecor Media Inc.
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