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Quebecor Media Invests in a New Saguenay Video Game Company

(February 02, 2012)

MONTREAL, QUEBEC -- (Marketwire) -- 02/02/12 -- Quebecor Media is proud to join forces with Saguenay entrepreneurs to form a new Quebec video game company called BlooBuzz. On the strength of Quebecor Media's majority stake, BlooBuzz will be developing casual gaming titles to take advantage of this rapidly growing market, especially on mobile platforms.

"Quebecor Media's participation in this project reflects our will to contribute to the development of Quebec champions in a cutting edge sector where Quebec know-how has up until now been mostly showcased by foreign studios operating here," declared Quebecor, Quebecor Media and Sun Media Corporation President and CEO, Mr. Pierre Karl Peladeau.

To manage BlooBuzz, Quebecor Media will rely on eight entrepreneurs with a solid background in the video game industry, acquired at Saguenay-based Wendigo Studios whose Timebuilders franchise saw its first two editions (Pyramid Rising and Caveman's Prophecy) downloaded over 2 million times.

"At Wendigo Studios, we demonstrated that it was possible, in Saguenay, to create games that can achieve worldwide success," said BlooBuzz President Eric Trudel. "With the financial backing of Quebecor Media and the strength of its network, we are confident that BlooBuzz will be a great opportunity to showcase Saguenay and Quebec entrepreneurial talents in a field where our developing and creative skills are already well-established."

About Quebecor Media

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), one of Canada's largest telecommunications and media holding companies. Quebecor Media has over 16,000 employees in a number of media-related operating companies: Videotron Ltd., an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephone service and mobile telephone service; Sun Media Corporation, the largest publisher of newspapers in Canada;, operator of a Canadian network of English- and French-language Internet properties; TVA Group Inc., operator of the largest French-language conventional television network in Quebec, a number of specialty channels, and the English-language Sun News Network; and Nurun Inc., a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is engaged in magazine publishing (TVA Publishing Inc.); book publishing and distribution (Sogides Group Inc. and CEC Publishing Inc.); production, distribution and retailing of entertainment products (Archambault Group Inc. and TVA Films); rental and retailing of DVDs, Blu-ray discs and console games (Le SuperClub Videotron ltee); printing and distribution of community newspapers and flyers (Quebecor Media Printing Inc. and Quebecor Media Network Inc.); production and dissemination of news content (QMI Agency); multiplatform advertising (QMI Sales); and print and online directories (Quebecor MediaPages(TM)).

J. Serge Sasseville
Vice President, Corporate and Institutional Affairs
Quebecor Media Inc.

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