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Quantivo to Demonstrate Cloud Analytics Solution for Marketing at eMetrics Marketing Optimization Summit in Chicago

Quantivo Customer Ross Jenkins of RAPP to Deliver Keynote on "Using Behavioral Intent to Drive Consumer Experiences" (June 21, 2012)

EMERYVILLE, CA -- (Marketwire) -- 06/21/12 -- Quantivo, a leading provider of cloud-optimized analytics for marketing, today announced that it will demonstrate on-demand big-data analytics solutions for e-commerce and web data at the eMetrics Marketing Optimization Summit in Chicago, Ill., June 24 - 27. Quantivo is a sponsor of the conference.

Located in the center of the Marketing Optimization exhibit hall, Quantivo will demonstrate their unique approach to analytics: proprietary technology that removes the complexity of turning raw data into intelligence. Digital analysts and marketing professionals can see how the Analyzer's web interface works and start running advanced queries to explore correlations inherent in business data. The combination of a friendly UI, instantly custom data environment, and affordable pricing model allows Quantivo to be adopted by larger audiences within the organization and brings powerful ad-hoc analysis to companies of all sizes. With Quantivo, business users gain insights from customer data in weeks or even days rather than months as is the case with traditional analytics systems.

Quantivo is offering attendees a one-on-one demo with an analytics expert. Reserve your spot today:

Quantivo customer and seasoned analytics maven Ross Jenkins, SVP of analytics and innovation at RAPP, a leading multichannel marketing agency network, will deliver a keynote entitled, "Using Behavioral Intent to Drive Consumer Experiences." In his address, Jenkins will offer insights on his agency's use of Quantivo, detailing how a major pharmaceutical client integrated offline and online data to quantify and understand behavioral intent. That information now serves as the basis for an entirely new way to digitally market the client's products through advanced segmentation and targeting.

Who: Ross Jenkins, SVP of analytics and innovation, RAPP
What: Using Behavioral Intent to Drive Consumer Experiences
When: Monday, June 25, 9:50 - 10:10 a.m.
Where: eMetrics Marketing Optimization Summit, Hyatt Regency McCormick Place, Chicago, Ill.

About Quantivo
Quantivo delivers the industry's first cloud-optimized analytic experience that is frictionless, fast, and flexible. Unlike traditional solutions, Quantivo empowers business users and analysts to quickly load, assess, integrate and analyze large data sets from disparate sources -- within hours, not weeks. This is only possible because of Quantivo's proven, proprietary pattern-store technology, advanced query engine, and elastic cloud architecture. These powerful capabilities drastically simplify the loading of data, and enable users to discover associations in their data through a train-of-thought query interface. Quantivo's technology has been in use by Fortune 500 companies since 2006, holds five patents and is backed by top-tier venture capital firms.

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Todd Lane
Trainer Communications
(925) 271-8213
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Related Keywords: Quantivo, big data analytics, big data, eMetrics Marketing Optimization Summit, cloud analytics, Marketwire, Internet Technology, Medical, Business,

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