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Quantels iQ Heads SouthAtlanta's VTA equips for HD (June 11, 2004)
Former Quantel operator, Emmy Award winner and the USAs top Henry artist, John Mandato, has stepped up to the powerful iQ editing system as Atlanta's VTA becomes the leading HD facility in Atlanta and beyond.
Under the leadership of founder Ken Chambliss, VTA, which moved to Atlanta in 1977, has made a name for itself by being the first to present the marketplace with new technology and creative workflow solutions for more than 36 years. iQ continues that proud heritage.
?I love the iQs editing capabilities, said John Mandato, visual effects artist. "I can do whatever I want and that is what I like best about the box. Today everything we do requires a certain amount of HD. Clients constantly bring in standard def and other formats expecting an HD deliverable at the end of the session. With the iQ I dont have to worry about it.
VTA purchased the iQ when one of its largest clients, Turner Broadcasting Systems, informed them that it was switching to HD by March of this year. Although the facility was already working in HD space, it has been the iQ that has really solidified its standing as a turnkey HD facility. Mandato has already put the machine to the test too, having recently edited a series of 16 presentations of new programs for TNT. Called ?Upfronts, this is where television and cable programmers sell pre-season commercial time, for which projected audience levels are guaranteed.
?This is a very tense time for television programmers since they have a lot riding on the outcome, said Mandato. ?It was important to put TNTs best foot forward for them and present their shows in the most attractive manner possible. It had to be perfect. The iQ performed the way I needed and delivered the material in HD faster than any other system.
Quantel is dedicated to creating new tools for the new digital age, covering everything from terrestrial and satellite television to broadband internet, DVD and d-cinema. Quantels generationQ is a radical, all-encompassing, new concept that offers total scalability in both hardware and software across post production, graphics and broadcast for multiple resolution, team-working production environments.
Related Keywords:Quantel, VTA, iQ, John Mandato, Ken Chambliss, visual effects, HD,