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Quantel eQ Helps Malvarrosa Media Move to HD

Valencia post house commits to high resolution future with Quantel editing powerhouse (February 22, 2006)

Malvarrosa Media, has purchased a Quantel eQ multi-resolution editing/effects/ grading/ mastering system to be a the heart of its move to provide full-on HD post production capabilities to its film and advertising client base.

Malvarrosas eQ system is configured with 160 minutes of HD storage and is equipped with the QColor in-context colour correction option, adding further new business potential for the company alongside its move into HD.

Malvarrosa Media Executive Producer, Pedro Pastor, sees the eQ as a powerful new magnet for existing customers as well as opening new business avenues. ?Add eQ to our offer means a major new incentive for our customers to work with us at Malvarrosa Media, and it also of course sends out a bold message about our commitment to the HD future, Pastor said.

In purchasing the eQ, Malvarrosa Media took advantage of Quantels trade-up programme to move up from its Quantel Editbox system, one of the mainstays of its post production operations for many years.

About Quantel
Quantel is dedicated to creating the most powerful and efficient tools for content creation and production in the digital age. Quantel systems combine industry-leading performance with total scalability in both hardware and software across post production, graphics, digital intermediate, news and sports production for multiple resolution, team-working environments.

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Related Keywords:Quantel , eQ , Malvarrosa Media , Move to HD


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