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Quad/Graphics Launches Branded iPad AppsNew Apps Are the Perfect Digital Fit for Magazines, Catalogs and Retail Advertising (June 07, 2010)
SUSSEX, WI -- (Marketwire) -- 06/07/10 -- Magazines, catalogs and retail advertising can now be published for the Apple iPad, iPhone and iPod Touch from the Quad/Graphics Digital Edition platform. The solution gives Quad/Graphics' clients the ability to distribute content by print and mail, Digital Edition, and branded Apple apps.
Quad/Graphics provides publishers and catalogers with a client-branded iPad application, developed by ePublishing partner YUDU Media, which focuses on providing the highest quality user experience for customers. These apps are made available online at the Apple store, where Quad/Graphics clients can provide them for free or set their own sale price.
Just like Quad/Graphics' current Flash-based Digital Edition electronic publishing offering, formatting a digital magazine or catalog is an extension of Quad/Graphics' premedia services, which optimize application files or PDFs for multi-media output. Quad/Graphics' technicians convert and reformat content supplied by magazine publishers and marketers to publish to the app -- resulting in dynamic page-layout views with rich media as well as a customizable "text version" capability, which enables users to view just text optimized for the size and orientation of the device's screen.
"Our new Quad/Graphics iPad App solution is all about creating value for our clients and helping them engage and connect with customers in new ways, as well as generate revenue by enhancing print communications," said Joel Quadracci, Quad/Graphics Chairman, President & CEO. "This new branded app solution for the iPhone, iPad and iPod Touch is the latest example of how Quad/Graphics is uniquely positioned to partner with our clients to manage and optimize their content across multiple media channels and platforms."
About Quad/Graphics Digital Edition
Quad/Graphics Digital Edition opens the door to a new world of electronic publishing possibilities for publishers, catalogers and marketers. Quad/Graphics Digital Edition is the result of a partnership between Quad/Graphics, a leading printer of catalogs, magazines and other commercial products, and YUDU Media, a world-leading provider of digital publishing solutions for web, iPad and iPhone. The two companies in October 2009 entered into a strategic alliance in October 2009 that made Quad/Graphics a minority shareholder of YUDU Media.
Quad/Graphics Digital Edition converts the final PDF files used to make printing plates or cylinders for magazines, catalogs, retail ads and direct mail pieces into a compelling, dynamic and interactive digital format with an easy-to-use toolbar. Digital Editions are not just PDFs; the solution offers the ability to include audio, video, Flash media and links to web sites. Features include infinite zoom, search and archive functions, bookmarking and reader page notes and one-click page printing. Web hosting of the Digital Editions is included. Accuracy is a key benefit because the same file used to create the printing plates for the print version is used for the electronic versions. This provides a workflow benefit, too, since only one file is needed.
Quad/Graphics Digital Edition offers two levels of functionality: Quad/Graphics Digital Edition Pro and Quad/Graphics Digital Edition Express. Quad/Graphics Digital Edition Pro provides user tracking reporting and the capability to include audio, video, Flash media and links to Web sites. Quad/Graphics Digital Edition Express provides base-level functionality, including the same high quality, user interface and workflow benefits as the Pro version.
Quad/Graphics (www.QG.com) is one of the world's leading printers of catalogs, magazines and other commercial products. The company provides services ranging from front-end design and photography through digital imaging, printing, finishing, mailing/distribution (including a massive co-mail program), integrated software solutions for workflow management, and a full range of data solutions such as delivery optimization, segmenting and targeting, database management and analytics. Headquartered in Sussex, Wis., (26 miles west of Milwaukee), the company has 11 plants in the United States as well as locations in Europe and South America. Worldwide employment approximates 11,600. Sales are $1.8 billion.
About YUDU Media
YUDU Media is an award-winning provider of innovative digital publishing solutions for web, iPhone and iPad for the creation of magazines, newspapers, catalogs and books. They help companies and individuals all over the world benefit from the growth in online publishing and reading. With offices in London and Lancashire, England, and Boston, Mass., YUDU offers advanced professional publishing with YUDU Pro ( www.yudupro.com) and free publishing at YUDU.com, the eLibrary and marketplace that also allows publishers to promote, share and sell their publications and other digital content with the world. YUDU Media Marketing Contact: Lisa Moore ([email protected]).
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