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QuVIS Servers Amaze Viewers at EA Booth During E311 QuVIS Encore?s and QuBit?s provided multiple 720p signals to create 360-degree digital screen (June 15, 2005)
QuVIS servers brought to life one of the most innovative displays of HD content to date at the Electronic Arts (EA) booth during the E3 tradeshow in Los Angeles, May 18-20. A mix of 11 QuVIS Encores and QuBits provided multiple 720p signals to create a 360-degree digital screen.
The QuVIS Encore is the new disk-based HD player/recorder from QuVIS aimed at fixed display, rental and staging and production/mastering. This server provides the optimum solution for HD acquisition and playback. The compact 2RU design allows for an efficient and portable HD solution.
Coupled with the QuBit STs, QuVISs previous server generation, information display company Tekamaki was able to create an immersive 360-degree HD environment where high-fidelity imagery showed the next generation of gaming technologies.
?Quality was important. There was no way to reduce the number of decks with the amount of curvature in the screen, Matt Ward, owner of Tekamaki, explained. ?We could have tried widening the image with a shorter lens; this would have eaten into the image and crunched the middle creating pockets of bad quality.
EA contracted Tekamaki to provide the solution for this event to take place. The display they worked with was three screens in a fully encompassing 360-degree 60-foot diameter configuration. Multiple screens were combined to create one large screen, 188 feet in circumference by 13 ½ feet high. The final resolution of this display was 10,053 by 720 pixels. Tekamaki used the QuVIS servers frame accurate synced HD signals to feed DPI HD 35 projectors, along with DV Dosk 6.2 audio from LAcoustics to generate an outstanding display.
?We have been using QuBits for three or four years and knew it was the right fit, Ward said. ?We have had numerous servers shoot out and the QuBit has always come out ahead; it was a no brainer for us.
The content being showcased at the EA booth during E3 were videogames for the next generation consoles. These consoles include X-Box 360, which will be running imagery at 720p, and the PS3, which will be running at 1080i. Games such as Burnout Revenge, Madden NFL 06, and Batman Begins were being showcased along with many other titles. In Madden NFL 06, one could clearly see the stitching and seams evident in players uniforms, football, and even the crowd itself. QuVIS servers were used to pull off this compelling HD show of edge-blended, extremely high resolution display that made people clamor about the EA booth.
?With the aid of our eleven servers, an incredible display of HD videogame demo footage was able to be viewed by all in attendance. This was a perfect example of the flexibility our servers in a rental and staging area that we have been doing for year, said George Scheckel, QuVIS, VP of Business Development and Digital Cinema. ?It is exciting to see where the gaming industry is going with HD.
About the E3
E3 Expo is one of the most spectacular pop-culture events in the gaming industry. With celebrity appearances, parties, and lots of music and money in downtown Hollywood, its the Gaming Industries largest tradeshow of the year.
About Electronic Arts
EA is the world's leading independent developer and publisher of interactive entertainment software (video games) for personal computers and advanced entertainment systems such as the PlayStation®2 Computer Entertainment System, the PlayStation®, Xbox video game console from Microsoft, the Nintendo GameCube and the Game Boy® Advance. Since its inception, EA has garnered more than 700 awards for outstanding software in the U.S. and Europe.
Tekamaki is a mixed-use information display company working with clients on a wide range of projects. Services include consulting for display manufacturers, supporting architects and lighting designers, projection design, and management of audiovisual projects. Tekamaki maintains a small inventory of critical components including QuVis hard disk players and Indu Electric power distribution. Tekamaki also stocks LCD displays by LG, NEC, and Samsung. The partners at Tekamaki have over 80 years of experience in live production including touring, corporate events and work in theater.
About QuVIS, Inc.
QuVIS, Inc. is the leading name in Digital Cinema servers. Since being used for the first digital mastering and premiere in 1999 as part of the Hollywood digital cinema trials, QuVIS servers have been utilized for more than 100 digital releases, seen by millions of viewers in Europe, North America and Asia. The flexibility of the QuVIS systems has provided an impressive list of "firsts" beyond that first digital premiere, including the first digital cinema deployments, the first 2K players, and the first servers to be able to extract a 2K image from a 4K master in real time. The full end-to-end solution utilizes a sophisticated modular architecture that permits easy integration with existing infrastructure. By offering a simple user interface as well as a full range of developer tools, the QuVIS system is able to address almost any cinematic requirements.
For information contact QuVIS, Inc., 2921 Wanamaker Drive, Suite 107, Topeka, KS 66614, (785) 272-3656, or visit www.quvis.com.
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