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QVC Selects Sledgehammer to Satisfy Need for Shared Storage and Compatibility with Traditional Editing Equipment

Maximum Throughput solution determined to be ideal due to its ability to connect concurrently to GigE and SDI Networks (February 02, 2006)

Maximum Throughput Inc. (, developers of ultra high performance software-based solutions for networked storage infrastructure and media management, announced today that QVC, the United Kingdoms leading television shopping channel, has purchased a Sledgehammer SD!O system with two terabytes (2TB) of storage capacity for use in their broadcasting operations in the UK.

Founded in 1993, QVC is available 24 hours a day, seven days a week and reaches over 17 million homes in the UK. With broadcasts that are very graphics intensive, in addition to a significant amount of in-house content created to run between show segments, QVC was looking for a solution to centralize storage throughout the facility that was also suitable for use by the companys teams of editors.

?We recently decided to transition to PC- and Mac-based systems and software for in-house content creation and broadcast graphics, said Leo Smith, QVC Senior Systems Engineer. ?To make the decision possible, we needed to have a shared storage infrastructure sitting behind these systems. A big component in the final selection was based around flexibility and reliability the missing link was centralized storage that was also compatible with our traditional editing equipment.

?Essentially, to achieve the workflow we had in mind, first we required a high performance file server that could efficiently handle steady volumes of 2D and 3D content. Complicating matters, however, was our simultaneous need for the ability to make all stored material available over our SDI network like a DDR for our editing suites as well as for printing finished pieces to tape. After seeing Sledgehammer at IBC 2005, we were pleasantly surprised to discover that both of the components we had been looking for existed in one integrated system, and at a price that was preferable to two separate purchases, said Richard Burrell, Director of Engineering at QVC UK. ?And, since the Sledgehammer systems integrated by design, thats one less compatibility issue we have to consider, he concluded.

?Since Sledgehammer SD!O can connect to GigE and SDI networks concurrently, QVC determined it was the ideal solution to use simultaneously as a file server and a digital disk recorder (DDR). Should QVC decide that more storage is in order, or that more is needed by virtue of a move into HD, the current system is scalable up to 32TB and Sledgehammer HD!O provides the same reliable flexibility to users working with high-def content, said John Miller, Maximum Throughput Vice President of Worldwide Sales.

About QVC
QVC broadcasts live 17 hours a day, reaching over 17 million satellite, cable and digital terrestrial homes. QVC is interactive on both satellite and cable and live-streamed video output is available on

About Maximum Throughput
Maximum Throughput Inc. is a networked storage and media management tool developer. Max-T's storage solutions deliver SAN level performance over TCP/IP. The company's unique solutions provide many times the storage bandwidth of other NAS and SAN products, using smart software that runs on industry standard hardware. The media management tools are integrated within the storage, delivering enriched functionality in one versatile solution. Having pioneered the development of a Network Attached Media Bridge to serve heterogeneous operating environments over both data and video networks, Maximum Throughput offers products with unparalleled performance, capacity management, and capacity availability, as well as having the lowest total cost-of-ownership in their class.

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Related Keywords:Maximum Throughput, Sledgehammer, QVC, Storage, networked storage, SD!O, GigE, SDI,


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