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Q2 Email Breakthrough Report Features 5 New Cutting-Edge Campaigns

American Express, Apple, Dell, National Public Radio, and Travelocity Receive Top Honors in the Second Installment of StrongMail's Email Breakthrough Report Series (July 14, 2009)

REDWOOD CITY, CA -- (Marketwire) -- 07/14/09 -- StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced the second installment of its Email Breakthrough Report series, which features detailed analysis of best-in-class email marketing campaigns across five industry verticals.

Featuring expert commentary and a visual analysis of each winning template, the Q2 Email Breakthrough Report provides email marketers with a valuable resource and benchmark for evaluating their own campaigns. Social media integration and leveraging video in email are two of the technology-based trends identified in the report's "Top 5 Trends to Watch" feature, while design and promotional-related trends round out the remaining three.

The "breakthrough" campaigns featured in this report were selected from more than 100 email campaigns in Q209 for excellence in the following areas: outstanding content and creative execution, application of sophisticated email technology, use of innovative digital marketing techniques, and a commitment to an exceptional user experience.


Q209 Email Breakthrough Report Winners -- Winner: National Public Radio (NPR) Industry: Media, Entertainment and Publishing Campaign: Music Notes Newsletter -- Winner: Dell Industry: High-tech Campaign: SMB Promotional Email -- Winner: Apple Industry: Retail Campaign: iPhone Transactional Email -- Winner: Travelocity Industry: Travel & Hospitality Campaign: Low Fare Alert -- Winner: American Express Industry: Financial Services Campaign: Platinum Entertainment Access

"The campaigns featured in this latest edition of the Email Breakthrough Report highlight a number of innovative ways that email marketers can apply new strategies and technologies to drive more value from their email programs," said Ryan Deutsch, vice president of strategic services and market development at StrongMail Systems. "It's exciting to see compelling new trends like social media integration and video in email making their debut in this report, as well as a continued commitment to baseline best practices like good design and inventive promotions."

Report Availability

The report is free and available for download at: www.strongmail.com/Q209-Breakthrough

Report Methodology

Contributors to this report include email experts from Email Data Source, Smith-Harmon, StrongMail Systems and The Email Advisor. A panel of judges assesses more than 100 email programs from specific industries and narrows them down to three finalists within five verticals. From the three finalists in each vertical, a "Best in Class" is selected to be featured in the quarterly Email Breakthrough Report.

About StrongMail Systems, Inc.

StrongMail's marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability. Combining an easy-to-use email marketing application, high-performance delivery system, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com.


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