International CES 2012 -- Pure (South Hall #36249), the world-leading maker of wireless music and radio systems, previews 'Pure Music,'* a cloud-based on-demand music service that allows the user to discover, explore and listen to millions of music tracks through any of Pure's wide range of wireless music and rad....." />
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Pure Previews 'Pure Music' Cloud-Based On-Demand Music Service

The Revolutionary New Way to Discover, Explore and Listen to Music (January 10, 2012)

LAS VEGAS, NV -- (Marketwire) -- 01/10/12 -- International CES 2012 -- Pure (South Hall #36249), the world-leading maker of wireless music and radio systems, previews 'Pure Music,'* a cloud-based on-demand music service that allows the user to discover, explore and listen to millions of music tracks through any of Pure's wide range of wireless music and radio systems, a smartphone and a computer for a monthly subscription. Caching to a mobile device allowing offline playback will be available for an additional monthly fee**.

Pure Music will go live in North America later in 2012 and people can register their interest at www.thelounge.com/us/PureMusic

Pure Music allows the user to organize and play as many tracks and albums as they want on multiple devices, including Pure's range of eight internet-connected digital radios (One Flow, Evoke Flow, Oasis Flow, Avanti Flow, Sirocco 550, Siesta Flow, Contour and Sensia 200D Connect), PCs and Macs via the Pure Lounge internet radio and media portal (www.thelounge.com/us) and on smartphones running the Pure Lounge app.

Pure Music also incorporates Pure Tag***, Pure's unique, free, tagging service which lets users bookmark tracks they hear on the radio, and subsequently explore around those tracks via the powerful search and recommendation facilities of the Pure Lounge, to discover more about the artists and their back catalogue, podcasts, or even branch out and discover similar and related artists.


The Pure Lounge iPhone and Android Apps**** are currently free of charge to all and will allow Pure Music subscribers to access any music they want on the move provided they have a WiFi connection or 3G reception.

The Pure Music subscription service is coming soon to UK customers and will be rolled out to North American customers later in 2012.

To read the full press release, please visit: www.pure.com/us/press.

Please visit visit www.pure.com/us or www.thelounge.com/us/PureMusic for more information.

Editor's Notes
*Pure Music is 'powered by FlowSongs,' licensable intellectual property of Imagination Technologies, Pure's parent company.
**Monthly subscription prices in North America will be announced prior to launch.
***Pure Tag allows the user to 'tag' or identify any song they hear on their radio, then go on to find out more about the artist, track or album, explore similar or related artists and tracks, or even buy the song outright. Pure Tag is also available for free as a stand-alone service.
****The Pure Lounge iPhone and Android App are available now to all users free of charge for a limited period and will support Pure Music from the moment the service goes live.

About Flow technology

All of Pure's internet-connected digital radios and audio products utilize Imagination's Flow technology -- a comprehensive IP (intellectual property) portfolio which establishes a new benchmark for connecting devices to the Cloud utilizing both internet and broadcast channels. Flow technology 'shrink wraps' all the complexity of connecting mobile and embedded devices to cloud-based services, enabling the next wave of connected products that will power "the Internet of Everything." Pure's cloud services are delivered by FlowWorld -- a configurable Cloud portal implemented and managed by Imagination that is a key part of the Flow technology portfolio. Imagination's MetaFlow connected processor SoC IP platforms form the semiconductor 'heart' of every Pure connected product. A growing range of cloud-based services for all Flow technology powered products are provided by both Imagination and a growing ecosystem of service provider partners.

For more information see www.pure.com/us, and www.pure.com/us/press.

UK Contact:
Vicky Hewlett
Pure
+44 (0) 1923 260 511
Email Contact

USA Contact:
Andrea Nieto
Pure
415.378.9562
Email Contact


Copyright @ Marketwire

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