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Punchkick Interactive and Keathley Advertising Team Up to Create GE Mood Lighting Cam iPhone App

(June 17, 2010)

CHICAGO, IL -- (Marketwire) -- 06/17/10 -- Punchkick Interactive®, a Chicago-based mobile marketing company, and Keathley Advertising, an Akron-based advertising agency, today announced the launch of the GE Mood Lighting Cam iPhone app. The new iPhone app allows users to snap pictures of indoor environments with their iPhone and apply different "mood filters" using a "GE Moodometer."

The unique "mood filters" simulate the changing of lighting effects within a room based on six different mood selections. Users can then access a bulb finder to determine which GE light bulbs will provide the dramatic lighting effects displayed by the app. Other features packaged within the app include design tips for recreating each of the featured moods, a three-step shopping list builder with product images and details for in-store reference, and the ability to save and email photos created by the "GE Moodometer."

"The GE Mood Lighting Cam allows consumers to experiment with different lighting styles to figure out which lighting style is perfect for their home or office, and ultimately make a confident decision about which GE light bulbs suit them best," said Zachary Linquist, Interactive Director for Keathley Advertising.

"This iPhone application is a shining example of the innovative things happening in the mobile landscape today," said Ryan Unger, creative director of Punchkick Interactive. "iPhone apps are most successful when they provide users with a unique experience that's independent of the Web or print media. This app is a portable, one-stop-shop for decorators, home-owners and other design-conscious consumers."

The GE Mood Lighting Cam can be downloaded using iTunes, and is offered for free to consumers in all countries that support the Apple App Store.

About Punchkick Interactive
Punchkick Interactive® is America's first design firm to focus exclusively on full-service mobile marketing. Punchkick's award-winning text-message campaign management, mobile Web site design, and custom iPhone app development have strengthened consumer engagement for many of the world's leading brands, including UPS, Pearson Education, Anne Geddes, ASPCA, Intel and Qualcomm. For additional information visit or call (800) 549-4104.

About Keathley Advertising
Keathley Advertising is an integrated advertising, marketing and public relations agency based in Akron, Ohio. The agency brings award-winning creative and non-traditional ideas designed to solve traditional marketing challenges to companies worldwide. Call 330-253-1004 or visit or its blog at to learn more.

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Zak Dabbas
Email: Email Contact
Phone: 800-549-4104 x704

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