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Public Media Campaign on Women and Girls Leadership Celebrates Women's History Month and International Women's Day

Women and Girls Lead Online Film Festival to Launch March 1st, High-Profile Gatherings Planned for International Women's Day, New Campaign Website to Feature Dynamic Pipeline of Doc Shorts (March 01, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 03/01/12 -- The Independent Television Service (ITVS) announced today that its Women and Girls Lead public media initiative will present in March a multifaceted set of activities for Women's History Month and International Women's Day. To engage audiences on multiple platforms, Women and Girls Lead will launch its inaugural online film festival, present three high-profile events in recognition of International Women's Day, and unveil a new interactive campaign website,

"We are thrilled to celebrate and elevate the work of those who are fighting to uplift women everywhere," said Sally Jo Fifer, ITVS President and CEO.

Women and Girls Lead Online Film Festival
Women and Girls Lead kicks off Women's History Month with the launch of its first Women and Girls Lead Online Film Festival on March 1, 2012. The festival will run through the month and will feature a collection of documentary films by prominent independent filmmakers showcasing extraordinary women and girls on the front lines of changing the world. Titles include "Taking Root:The Vision of Wangari Maathai," directed by Lisa Merton and Alan Dater; "Hip-Hop: Beyond Beats and Rhymes," directed by Byron Hurt; "Shadya," directed by Roy Westler; and "Women, War & Peace," executive produced by Abigail Disney, Pamela Hogan, and Gini Reticker, among others. The film festival will be supported by key campaign partners who will co-present three interactive online social screening events every Wednesday of the month starting on March 14. These social screenings will allow viewers to interact in real time with leading women's organizations, filmmakers, and other attendees while watching groundbreaking documentaries.

International Women's Day Events
Alongside the online film festival, Women and Girls Lead will present three high-profile events with key partners in honor of International Women's Day. On Saturday, March 3 at 5 PM, Women's International Perspective in partnership with Women and Girls Lead will present the Media as an Instrument for Change Symposium at Monterey Peninsula College in California. The symposium will address the correlation between media, public policy, and gender inequality with an emphasis on the role of media in influencing the public's perception of critical issues. Maria Hinojosa, host of Latino USA and Women and Girls Lead advisory board member, will deliver the keynote address. Panelists will include Caroline Heldman, associate professor of politics at Occidental College and co-author of "Rethinking Madame President: Are We Ready for a Woman in the White House?;" Elisa Munoz, deputy director of the International Women's Media Foundation; and Dina Eastwood, former television news anchor and ambassador for several nonprofit groups. To find our more information on the event, visit

Women and Girls Lead will also partner with CARE to present an International Women's Day celebration and screening event on March 7, 2012 at 7:30 PM ET in Washington, D.C. The event will feature a screening of the critically acclaimed "Pray the Devil Back to Hell," directed by Gini Reticker and part of the "Women, War & Peace" PBS mini-series. A post-screening panel on the role of women in changing the world will feature the film's executive producer, Abigail E. Disney, and Helene D. Gayle, president and CEO of CARE. The film screening and panel will be live-streamed online to allow viewers across the country to watch the acclaimed documentary and participate in the discussion. For more information about the event, visit

Also on March 7, Women and Girls Lead will sponsor an important panel at the Integrated Media Association (iMA) Conference in Austin, TX, titled Women Lead: Public Media in the 21st Century. Facilitated by Maria Hinojosa, the panel will look at how women are transforming the landscape of public media innovation, audience engagement, and new forms of storytelling. Presenting women as innovators and collaborators, the panel will examine how multiple stories told through both traditional and digital media can work in concert to illuminate issues, create sustained, global conversations, and invite the public to get involved. The panel will also serve as a showcase for conversations on projects in production, by some of public media's top women producers. For more information, visit

New Campaign Website
Launching on March 1, Women and Girls Lead will unveil its new dynamic campaign website: Featuring an interactive video mosaic, the website offers an array of short video content including profiles of women in leadership roles in communities nationwide, and interviews with luminaries and leading scholars, from South African activist and Nobel Peace Prize-winner Desmond Tutu to Christy Turlington-Burns, model and founder of Every Mother Counts to Mary Robinson, the first female president of Ireland, and others. New engagement opportunities and additional video content will refresh the mosaic monthly throughout the year to provide the full scope of Women and Girls Lead activities and partnerships.

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Dennis Palmieri
[email protected]
415-356-8383, ext. 256

Voleine Amilcar
[email protected]
415-356-8383, ext. 244

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