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Proximity Streamlines Newsroom Graphics For Allbritton

Xenostore and Xenotrack centralizes access to graphics catalog (September 02, 2004)

Allbritton Communications' NewsChannel 8, a 24-hour local cable news channel, recently automated its entire news graphics production process with Proximity's Xenostore and Xenotrack media asset management software. It provides a single graphics catalog, centralizing visibility to all content throughout an organization and dramatically streamlines the production workflow in a station. From any standard web browser, artists, journalists and producers can manage and store media content with the click of a button.

Because the Proximity software is platform agnostic, NewsChannel 8 "glued" together its graphics-related equipment with Xenostore and Xenotrack. Graphics can now be moved and converted between a newsroom desktop PC and the station's existing Pinnacle character generators. The software works within the channel's AP/ENPS newsroom system, providing access to the station's full Xenostore catalog from within ENPS, greatly simplifying the graphics retrieval and request process.

Xenostore provides a single media catalog for visibility to all content throughout an organization. Xenotrack tracks the order creation, queue management and review and approval of all new graphics. New content is automatically loaded into Xenostore and transcoded and copied to the playout device.

"As stations are forced to produce more news with limited resources, our solution allows the newsroom personnel to create their own graphics or easily use existing graphics to accompany breaking news stories - all from within the newsroom system," explained Luke Tristram, Proximity CEO. "The entire project is linked to any related artwork, and can easily be searched with a Google-like interface. Artists don't have to worry about formats, stacking, etc. And simple graphic requests are handled directly by producers, instead of using dedicated artist resources."

Among the software's key benefits:
- Journalists and producers can search for all existing graphics within a station
- Producers can create their own over-the-shoulder graphics within ENPS
- Producers can request new graphics and track the progress of graphics creation
- Content is automatically published to play-out devices once graphics are complete

Allbritton Communications consolidated its flagship station, WJLA-TV7 and local cable news operation, NewsChannel 8, into an integrated, 76,000-square-foot facility in Arlington, Virginia in September of 2002.

About Proximity
Proximity is a leading media asset management software provider that extensively serves the television, film and post-production industries. The company was established in 1997 with offices in New York, London and Sydney. Proximity maintains close relationships with virtually all the major vendors in the broadcasting industry, enabling the company to provide comprehensive media asset management solutions across heterogeneous platforms to our customers.

Proximity's Xenomax and Xenostore are the industry standard for the management and storage of video graphics and have won a Technology Emmy (Oct 2002.) Proximity products have a proven track record with installations in over 150 broadcasters across 16 countries.

For more information about Proximity's product line, call 646-452-5820 or visit our web site at


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Related Keywords:Proximity, Allbritton, Xenostore, Xenotrack, Allbritton Communications, media asset management, Pinnacle, Luke Tristram,


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