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Promax/BDA Arabia Award Winners Announced

UAE's MBC Creative Services Picks Up 13 Wins (March 15, 2006)

Celebrating and rewarding the creative results of Arabia's broadcast marketers, Promax/BDA EMEA announced the winners in its second annual Promax/BDA Arabia Awards.  Presented at the culmination of the Promax/BDA Arabia 2006 Conference on March 15 at the Hyatt Regency in Dubai, the awards celebrate works of excellence in promotion, marketing and broadcast design aired, published or distributed in Arabia between 1 April 2005 and 1 January 2006, with Gold and Silver Muse Awards in the promotional award categories and Gold and Silver Isis Awards in the broadcast design categories.

The big winner of the night was the UAE's MBC Creative Services, picking up 13 awards (six Muse and seven Isis) in such categories as Best Program Promotion (MBC4's Live 8 Our Defining Moment), two wins in the Best Film Promo for MBC2's High Crimes and Silence of the Lambs, Best Children's Promo for BC2's Tom & Jerry, two Best News Factual or Factual Entertainment Promo for Al Arabiya's Quantanamo Bay and Arab Thought Foundation, Best Use of Music & Sound Design for MBC2's My Name Is?, Best Copy/Script Writing for MBC1's The Hard Way, Best On Air Branding for MBC1's channel branding, two Best On Air Ident awards for MBC1's Chairs and MBC4's Ant, Best Mixed Media Animation for Al Arabiya's The Third Eye and Best Design in Promo for MBC2's My Name Is? 

UAE's Showtime also earned a trove of gold and silver, picking up ten awards in such categories as Best Film Promotion for Man on Fire, Best Children's Promo for Angry Beavers, and in the Something for Nothing category, a win for CSI Thumb Print.  Showtime earned double awards in Best Television Image Promo for its Al Pacino Special and DIFF Award Winning Movies, Best Drama Promotion for CSI Thumb Print and Desperate Housewives Smoke and Best Editing for its Tarantino Special and CSI combo. 

The night's other big winner was Dubai Media Incorporated, picking up eight awards for its work in both promotion and broadcast design.  Among its wins, two awards for Best Editing for AAKS and Dubai Sports, two awards for Best Set Design for Alittijah Al Khames and Assrarooha, as well as Best On Air Branding for Dubai Sports, Best Sports Promo for Al Sahmal Arabi, Best Use of Music and Sound Design for its Be a Sport, and in the Something for Nothing category, a win for Happy Birthday One TV.

About Promax/BDA EMEA

Promax/BDA EMEA is the official chapter of the global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media throughout Europe, the Middle East and Africa.  Promax/BDA EMEA was formed in 1996 to address promotion, marketing and broadcast design issues specific to territories outside the U.S. and took its present name in October 2004.  In recognizing the necessity for growing markets to communicate to their audiences successfully, Promax/BDA EMEA organizes various events throughout Europe, the Middle East and Africa in an effort to advance the roles and effectiveness of broadcast designers and promotion executives worldwide.   

Established in 1955, Promax/BDA is the worlds premier body for promotion and marketing professionals working in electronic and broadcast media.  BDA is the worlds leading association of broadcast and multimedia designers. With a membership of over 4000 companies and individuals drawn from more than 65 countries, and with conferences taking place in Europe, USA, Asia, Australia, New Zealand, Latin America and the UK, Promax/BDA is a truly international organization uniting the individuals who will pioneer tomorrows electronic and broadcast media.  For additional information on Promax/BDA Arabia 2006 or to register for the event, please visit:

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