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Production Central Opens Second Stage on 18th StreetNYC-based Production Central to more than double its space (May 27, 2005)
With the grand opening of an additional stage in September 2005, the NYC-based Production Central will more than double its space. "We hope to be able to further satisfy our clients with yet another great shooting platform,” says David Fuhrer, the President. The new stage area will be 35x45, with a two wall cyc and a grid. Soon it will offer a control room, a makeup room and an industrial-level kitchen.
The unveiling of the stage follows the company's successful inaugural year with a stage at its new location at 18th and Broadway. So far, the stage was used to shoot pieces for Queer Eye for the Straight Guy, Vogue TV, the Fuse Network, a RuPaul segment of In The Life, and a pilot for a show starring Miss Universe. New York Magazine just completed an extensive still-photo food shoot on premises, and corporate representatives have used the area for their own 'media training' purposes.
Production Central has been steadily growing since its birth over five years ago. The company's Avid Media Composer 1000 was first used to cut a series of E.P.K.'s for such stars as Celine Dion and the Bee Gees. The suite was later used to cut the History Channel's Prison Romance, and more recently, episodes of the B. Smith Style Show. The company's comprehensive facilities also include Final Cut Pro and DVD Studio Pro, running on G-5 systems. The media transfer room has been used by the Tribeca Film Festival, the DGA Awards, and the Israeli Ministry of Tourism.
The recording booths have been occupied by the likes of William Forsythe, Mark Coppolla and Lynne Whitfield. Dubs from Japanese to English for Anime cartoons in the M.D Geist series were done for Central Park Media in the facility's sound rooms.
Fuhrer's company produces Home Sweet Home, a television show for Halstead Properties, one of the largest real estate brokers in Manhattan. The show currently airs on NYC's WWOR Channel 9. The Production Central crew also uses their 24p cameras to create corporate videos and shoot in the field for such clients as Pfizer and Circle Line.
The company boasts the ability to complete media projects from start to finish. This efficient soup-to-nuts operation recently created two 30-second local TV ads in conjunction with RCN cable: one for a dental firm, and the other for a continuing education school. Fuhrer did the voiceovers for these pieces that he also wrote and directed. "As a trained actor, these projects came very easily to me. I came up with concepts aimed at the target audiences at the first meetings. I scripted and budgeted the ads upon return to my office, and I delivered them two weeks later."
For more information, call 212.631.0435 or visit www.prodcentral.com.
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