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Procera Enters Application Delivery Market -- Delivers Innovative Subscriber-Aware Carrier-Grade NAT and Advanced Traffic Steering Products for Network and Cloud Service ProvidersNew Product Offerings Leverage Existing Intelligent Policy Enforcement Technology to Expand Addressable Market (June 05, 2012)
FREMONT, CA -- (Marketwire) -- 06/05/12 -- Procera Networks, Inc. (NASDAQ: PKT), the intelligent policy enforcement company, today announced the introduction of new PacketLogic products designed to simplify large-scale subscriber deployments for network and cloud service providers. The new product offerings for this market are Carrier-Grade Network Address Translation (CGN) and Advanced Traffic Steering, which both leverage the subscriber, service, and application awareness of Procera's PacketLogic solutions. This marks Procera's entry into the Application Delivery market, which represented a $2.6 billion market in 2011, according to the International Data Corporation (IDC). These technologies, which leverage Procera's industry-leading Datastream Recognition Definition Language (DRDL) for application identification, deliver superior performance and scalability, when compared to router or application delivery controller solutions.
"The Application Delivery Networking market is expanding beyond traditional WAN or datacenter deployments into large-scale network and cloud service provider deployments," said Cindy Borovick, Program Vice President, Enterprise and Datacenter Networks at IDC. "The application delivery market is entering a new phase, which enables service providers to harvest network intelligence to incorporate subscriber awareness. Application awareness will lead the way to an enhanced customer experience that will scale to millions of subscribers."
As consumers are turning to the cloud, Application Delivery Networking technologies are becoming more business critical for network and cloud service providers. In order to meet the service and quality expectations of consumers, cloud providers will require solutions that can dynamically adapt to the changes in Internet applications by leveraging Deep Packet Inspection technology. Current solutions for CGN and traffic steering cannot meet these requirements at the scale required to support tens of millions of subscribers and billions of consumer devices.
"Network operators continue to struggle with the complexity of existing options," said Alexander Havang, Chief Technology Officer for Procera. "Procera delivers CGN solutions that can deliver scalability and performance without sacrificing their ability to deliver personalized services. Our IPE technology is already deeply embedded in our customers' networks and these new technologies increase the strategic value in each deployment, further enhancing service profitability for operators."
Network operators are increasingly using CGN to combat IPv4 address exhaustion. CGN is also commonly implemented on router platforms that were not designed to have subscriber or stateful awareness. The PacketLogic CGN uniquely provides these capabilities due to tight integration with the PacketLogic Subscriber Manager, which is used to simplify address management for operators, maintain subscriber visibility and service awareness, and ensure a transparent experience for subscribers. The PacketLogic CGN solution is the first to offer asymmetric traffic handling using FlowSync, providing operators with more flexibility in CGN deployments and maintaining flow state -- even in geographically diverse deployments. A CGN deployment with PacketLogic ensures that an operator maintains complete capability to leverage 3GPP policy and charging as well as full analytics and network visibility, which can be lost when deploying CGN solutions not based on IPE.
Application and Subscriber-Aware Traffic Steering is becoming a strategic technology for cloud operators and service providers to better manage and scale value-added services. Unlike traditional load-balancing systems, intelligent policy enforcement-based traffic steering solutions can make policy decisions based on subscriber service plans and applications without complicated configurations or integrations. The PacketLogic Advanced Traffic Steering can steer traffic at any point in the flow setup process, using Procera's unique DRDL technology to surgically send only the exact application traffic to Value Added Services solutions (VAS). This technology enables flexibility for value-added services that require full TCP-state visibility, such as video optimization or parental control, and saves significant capital and operational expense by drastically reducing the amount of hardware needed to offer VAS. Cloud operators can take advantage of the traffic steering capabilities while providing detailed charging and analytics to their customers using a single system, thereby reducing the cost, overhead, and complexity of multi-system deployments.
Advanced Traffic Steering and CGN are both available for customer trials immediately, and will ship in the third quarter of 2012. For more information or to purchase PacketLogic solutions, please visit www.proceranetworks.com.
About Procera Networks, Inc.
Procera Networks, Inc. (NASDAQ: PKT) delivers Intelligent Policy Enforcement (IPE) solutions designed for carriers, service providers and high-end enterprises to enable proactive quality management; innovative service creation and delivery; detailed business analytics on network utilization and bandwidth consumption; and mitigate security threats. Procera's PacketLogic solutions deliver superior performance, scalability, and functionality to allow personalized services for millions of subscribers as part of the 3GPP Policy and Charging Control architecture. For more information, visit www.proceranetworks.com.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements, including statements relating to the market acceptance of a new product offering, customer need or willingness to deploy products and solutions leveraging Deep Packet Inspection technology, the ability of a new product offering to meet the requirements of customers, the ability of Procera Networks, Inc. to achieve any sales into the Application Delivery market, and the ability to meet customer demand, if any. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements, including risks related to the acceptance and adoption of our products; our ability to service and upgrade our products; lengthy sales cycles and lab and field trial delays by service providers; our dependence on a limited product line; our dependence on key employees; our ability to compete in our industry with companies that are significantly larger and have greater resources; our ability to protect our intellectual property rights in a global market; our ability to manufacture product quickly enough to meet potential demand; and other risks and uncertainties described more fully in our documents filed with or furnished to the Securities and Exchange Commission. More information about these and other risks that may impact Procera Networks' business are set forth in our Form 10-K filed for the year ended December 31, 2011, and in the subsequently filed Form 10-Q filed for the quarter ended March 31, 2012. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we assume no obligation to update these forward-looking statements.
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