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Primm Valley Casino Resorts Partner With Legendary Musician Ramon Ayala to Debut New Restaurant in January 2012

Tweet it: .@PrimmValley's Buffalo Bill's Resort & Casino welcomes the country's 1st Ramon Ayala Cocina & Cantina to dining collection in January 2012! (January 04, 2012)

PRIMM, NV -- (Marketwire) -- 01/04/12 -- Primm Valley Casino Resorts will partner with Hispanic superstar Ramon Ayala to debut the first Ramon Ayala Cocina & Cantina in the United States. The authentic Mexican eatery is slated to open in late January 2012 at Buffalo Bill's Resort and Casino.

"Honestly, I am proud to have a restaurant of this level to carry my name," said Ramon Ayala.

Known as the King of the Accordion, Ayala is a Mexican-American musician that has recorded more than 105 albums for which he has received four Grammy and Latin Grammy Awards. To call Ayala a superstar would be limiting as the artist is one of the greatest performers within the United States and Latin America, gracing 150 stages in both markets and starring in 13 feature films.

"We are thrilled to host the first Ramon Ayala restaurant in the country," said Loren Gill, executive vice president and general manager of Primm Valley Casino Resorts. "Over the past year we have focused on revitalizing the property and providing more entertainment options to the Hispanic consumer base. The addition of traditional Mexican fare paired with Ramon's persona is a perfect fit for our properties."

"The Ramon Ayala restaurant will combine authentic cuisine, live music, Ramon memorabilia, unique merchandise and a great atmosphere," said Gill.

A native to the industry, Ayala has more than 50 years of experience as an accordionist, vocalist and songwriter that led to him defining norteño music within his signature songs and definitive instrumental styling.

As part of the Primm Valley partnership, Ayala will establish a residency with the resort, performing two concerts a year, debuting on February 19 at Buffalo Bill's Star of the Desert Arena. For additional information, visit or call 1.888.368.7867.

About Primm Valley Casino Resorts:
Primm Valley Casino Resorts, located 25 minutes south of Las Vegas on Interstate 15 at the Southern Nevada/California state line, includes Buffalo Bill's Resort & Casino, Primm Valley Resort & Casino, and Whiskey Pete's Hotel & Casino. The properties' amenities offer something for everyone including 24-hour dining, The Spa at Primm, shopping at the Las Vegas Premium Outlets and two championship golf courses designed by Tom Fazio. With attractions for the whole family, the Desperado Rollercoaster, Adventure Canyon Log Flume, Video Game Arcade, Carolee Movie Theatre and Star of the Desert Arena, a venue for the best live performances, Primm Valley Casino Resorts offers entertainment and recreation at an affordable price. For more information, visit

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Alison Monaghan / Kristin Merchant
Kirvin Doak Communications: 702.737.3100
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