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Primera Technology Announces Bravo XR Disc Publisher

CD/DVD publishing unit is designed for heavier workloads and "mission- critical" applications (October 14, 2005)

Primera Technology, Inc., the world's leading developer and manufacturer of CD / DVD duplication and printing equipment, today announced its Bravo XR Disc Publisher.

Like Primera's best-selling Bravo II Disc Publisher, the Bravo XR automates the process of recording and direct-to-disc printing of up to 50 CDs or DVDs at a time. A robotic arm transports the discs to the drive for burning and then into the integrated 4800 dpi color printer.

Bravo XR's highly compact and convenient form factor is unique in the disc publishing industry. All supplies and the finished discs are accessible entirely from the front of the unit. This allows Bravo XR to be placed on shelves, on or under counters or even mounted in a standard 19" 4U rack opening with an optional rack mount kit. It has a steel case and frame and a lockable front panel for use in environments in which an extra measure of ruggedness and security is advantageous. Just a few of these applications include data archival and backup, medical imaging, digital photo minilabs, retail music and video download, kiosks and much more.

Designed for Reliability
Bravo XR incorporates toughened mechanical components as well as an 11-gauge, all-steel front bezel and a black painted 18-gauge steel case. These features deliver a very high level of structural and mechanical integrity. Integrated blue LED lighting clusters and a clear front panel makes it easy to view the disc burning and printing process.

The DVD/CD recordable drive utilized in the Bravo XR is from Plextor, the world's leading manufacturer of professional DVD/CD drives. This premium-grade drive delivers high-quality recordings at optimum speeds using CD-R, DVD-R, DVD+R and DVD R Dual-Layer media.

To double capacity and offer redundancy, two Bravo XR systems can be stacked on top of each other and operated from a single PC. This not only increases disc output but also saves valuable desk and counter space.

An optional rack mount kit is also available. Rack mounted systems save space in television controls rooms, video production studios, IT/MIS environments and audio production studios. Bravo XR is the world's only rack mountable disc publishing system.

Easy and Convenient to Use
All supplies and the finished discs are accessible from the front of Bravo XR for easy installation, operation and supplies replenishment. An integrated blue light illuminates the interior making it simple to view operation. An optional Kiosk Kit allows users to dispense discs out of the front in jobs of up to 50 discs at a time. Or, for disc publishing applications in which the data on every disc is unique, discs can be dispensed one at a time out the front of the unit without having to open the lockable front door.

Advanced Software
For Windows users, Bravo XR includes PrimoDVD burning software from Sonic, the world's leading manufacturer of CD/DVD recording software. PrimoDVD has a range of professional authoring and mastering tools for both CD and DVD burn and print jobs. Labeling software called SureThing CD Labeler Primera Edition is also included for graphic design. Or, users can design disc graphics in Adobe Photoshop, Adobe Illustrator and CorelDRAW among others.

CharisMac's Discribe Software for the Mac is also included. This award-winning software makes burning and printing on the Mac platform fast and easy, while including many advanced features utilized by video, audio and graphics professionals. Templates for Adobe Illustrator and Photoshop are included.

"With its unique, space-saving design and rugged construction, Bravo XR is our most versatile CD/DVD publishing unit ever," said Mark D. Strobel, Primera Technology's Vice President of Sales and Marketing. "Users in 'mission critical' applications will find it to be a highly-reliable solution at a far more affordable price than other industrial-grade disc publishers."

The Bravo XR Disc Publisher is priced at US$2995 MSRP. The Rack Mount Kit is US$99.95 and the Kiosk Adapter Kit is US$59.95.

For control from other software applications, programmers can integrate Bravo XR by utilizing Primera's PTBurn DevSuite. This comprehensive API for Windows XP/2000 provides full control of Bravo XR's burning, printing and robotic functions. PTBurn DevSuite is available at no extra cost to registered developers.

The Bravo XR Disc Publisher is available immediately from Primera's Authorized Resellers and Distributors in more than 80 countries.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD/DVD duplication and printing equipment. Primera is known for its Composer® line of CD/DVD duplicators, Signature® line of CD/DVD printers and the world's best-selling Bravo(TM) II and BravoPro(TM) Disc Publishers.

More information about Primera, its history and products is available on the Internet at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at


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Related Keywords:Primera, Bravo XR, DVD duplication, Bravo XR Disc Publisher, Plextor, PrimoDVD, Discribe,


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