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Primera Announces Enterprise-Class CD/DVD Publishing Solutions at NAB 2006

New XR-series disc publishers, laminator and server are designed for a wide range of "mission critical" applications (April 18, 2006)

Primera XR-series

Primera XR-series

Primera Technology, Inc., the world's leading developer and manufacturer of CD/DVD duplication and printing equipment, today announced its XR-series of enterprise-class disc publishing solutions at NAB 2006 in Las Vegas, Nevada. Primera is located in Booth SL1233.

The XR-series includes the Bravo(TM) XR Disc Publisher, Bravo(TM) XR-Blu(TM) Disc Publisher, Bravo(TM) XRP Disc Publisher, Laminator XR and Server XR. Rugged construction and modular design allows these components to be configured specifically for the task of deployment in "mission critical" applications that require fast and efficient disc burning and printing of CDs, DVDs and Blu-ray(TM) Discs (BD).

All XR-series hardware is built with 18-gauge steel cabinets and 11-gauge steel bezels. Access doors are supplied with locks and keys for maximum security. Supplies replenishment is accomplished entirely from the front, allowing placement on counters, shelves, and in standard 19" wide racks. For desktop applications, all components bolt securely together for stability and system integrity.

Applications for the XR-series disc publishers include the archival and distribution of video and audio in broadcast television, film, content-on-demand at retail stores, kiosks, production studios and more.


XR-series Disc Publishers
The Bravo XR Disc Publisher uses a robotic arm to automatically record a CD or DVD with one drive and then inkjet print full-color, photo-quality images and text direct-to-disc at 4800 dpi print resolution. The Bravo XR can burn and print up to 50 discs per job. The Bravo XR is priced at US$2995 MSRP, is currently shipping and was introduced in October 2005.

For increased capacity, the Bravo XRP Disc Publisher burns and prints up to 100 discs per job with two drives. The Bravo XRP produces discs twice as fast the Bravo XR and is priced at US $4995 MSRP. Shipping is expected to begin in May 2006.

Introduced in February, the Bravo XR-Blu Disc Publisher is the world's first automated duplication and printing system to offer Blu-ray Disc Support. Bravo XR-Blu automatically copies and prints Blu-Ray Discs with its integrated Pioneer® Blu-ray drive. Bravo XR-Blu can burn and print up to 50 discs per job. It is priced at US $5995 MSRP and will ship in April 2006.

Included with every XR-series disc publisher is burning software for Windows® from Sonic® Solutions, Mac® software from CharisMac® and disc printing software from SureThing(TM). Graphics can also be designed in Adobe Photoshop® and Adobe Illustrator® among others.

XR-series disc publishers also include Windows-based network software for up to five client users. Additional client licenses are available at a nominal cost.

When integration to third party applications is required, Primera's PTDevSuite(TM) is available at no extra cost to registered developers. The comprehensive set of software development tools for Windows XP/2000 provides full control of Bravo XR, XR-Blu and XRP's burning, printing and robotic functions.

Laminator XR
To further enhance discs and protect them against water and spilled liquids, the Laminator XR is easily integrated to the Bravo XR, XR-Blu or XRP. After recording and printing, Laminator XR automatically applies a glossy, 3-micron thick layer of clear, resin-based ink. Holographic film is also available. The result is a disc that is virtually immune to water, scratches and smudges with lower costs than reverse thermal transfer. The Laminator XR is priced at US $2995 MSRP.

Server XR
Server XR can be integrated with any of the XR-series disc publishers to provide an almost unlimited choice of CPUs, memory, hard drives and operating systems. This also allows direct connection to an office network through 10/100 Ethernet. A wireless 802.11g networking option is available so anyone with a wireless connection and the proper password can burn, print and laminate jobs on the XR-series disc publisher.

Server XR configurations are performed to exact client requirements through a "Certified by Primera" Reseller, Distributor or OEM. Non-proprietary and standard business-class PC components are utilized for fast and easy support and upgrades. The Server XR case is priced at US $549 MSRP.

"With the XR-series disc publishers, laminator and server, our customers will receive robust and reliable performance and the highest-quality discs," said Mark D. Strobel, Primera's vice president of sales and marketing. "Finally, there's an alternative to older and more expensive disc publishing technologies such as reverse thermal transfer."

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD/DVD duplication and printing equipment. Primera is known for its Composer® line of CD/DVD duplicators, Signature® line of CD/DVD printers and Bravo line of CD/DVD publishers including the world's best-selling Bravo II and BravoPro Disc Publishers (Disc Publisher II and Pro in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at


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Related Keywords:Primera, CD/DVD Publishing, duplication, Blu-ray, Bravo XR, Bravo XRP, Disc Publisher, Bravo XR-Blu, Laminator XR, Server XR,

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