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Primera Announces Bravo XR-Blu Disc Publisher

World's First Automated Disc Publishing System with Blu-ray Disc Support (February 06, 2006)

Primera Technology, Inc., the world's leading developer and manufacturer of automated CD/DVD disc publishing equipment, today announced its Bravo XR-Blu Disc Publisher. Bravo XR-Blu is the world's first automated burn and print device to support new high-capacity Blu-ray Disc recorders and media.

Along with its built-in robotics and full-color direct-to-disc inkjet printing, the Bravo XR-Blu incorporates Pioneer Electronics (USA), Inc.'s new BDR-101A Blu-ray Disc/DVD Recorder. Blu-ray enabled recording software based on technology from Sonic Solutions, the leader in Digital Media Software, is included to provide a complete and professional Blu-ray Disc publishing solution.

The initial release of the Bravo XR-Blu utilizes single-layer discs to store up to 25 gigabytes of data. An upgrade will be available shortly after launch that will allow dual-layer media, which stores up to 50 gigabytes of data per disc. Since up to 50 discs can be loaded into the Bravo XR-Blu at a time, this gives a total native capacity of up to 2.5 terabytes of data that can be published in a single session. Blu-ray discs utilize shorter wavelength blue lasers in order to store far more data than any other optical disc technology commercially available.


As the first automated system to use Blu-ray technology, the Bravo XR-Blu is expected to be used in a wide variety of cutting-edge applications in business, government, military, medical, banking, insurance, back-up and archival, high-definition video, digital movie post production and more.

"Blu-ray Disc technology fulfills the rapidly growing need for massive amounts of storage space in a portable, stable format," said Andy Parsons, senior vice president at Pioneer Electronics (USA), Inc. "However, many business-to-business and industrial applications require automation of the recording and disc printing functions. That's why Pioneer is excited to be partnering with Primera to provide a fully-automated and integrated solution for burning and printing Blu-ray Discs."

Jim Taylor, General Manager of the Advanced Technology Group at Sonic Solutions, adds that "Primera and Sonic have a very successful history of offering the latest and most advanced solutions for the CD/DVD disc publishing market. The Bravo XR-Blu is yet another example of how this strong partnership has resulted in a solution that takes advantage of the most recent advances in disc recording technology."

Easy Setup and Operation
The Bravo XR-Blu is fast and easy to set up and use. It connects via USB 2.0 to any PC running Windows XP/2000. The Bravo XR-Blu recording and mastering software was written using AuthorScript Data Backup with BD Support from Sonic Solutions. It supports both Blu-ray and DVD R media. SureThingTM CD Labeler, Primera Edition, is included to make direct-to-disc labeling fast and easy.

A unique feature of the Bravo XR-Blu is the built-in blue LED array that illuminates the interior, making it simple to view operation. All supplies replenishment is accomplished from the front panel, allowing the unit to be placed almost anywhere  on a desk, a shelf or on a countertop. Two units can be stacked vertically to effectively double capacity and throughput. An optional rack mount kit is available for a standard 4U, 19" wide rack.

"We're proud to be the first company in the world to offer a professional, automated burn and print disc publishing system based upon Blu-ray Disc technology," said Mark D. Strobel, vice president of sales and marketing at Primera Technology, Inc. "The increased capacity of Blu-ray Discs over standard DVD-R media will open up new applications and solutions that until now were impossible due to storage space constraints."

Pricing and Availability
The Bravo XR-Blu sells for US $5995 (MSRP). It is expected to begin shipping in April 2006 and will be exhibited in Hannover, Germany, at CeBIT from March 9-16, 2006. Primera is located in Hall 1, Booth D77. Primera's products are available in more than 85 countries through its Authorized Resellers and Distributors.

About Primera Technology, Inc.
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD / DVD duplication and printing equipment, including the world's best-selling Bravo II, BravoPro and Bravo XR Disc Publishers (Disc Publisher II/PRO/XR in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at
www.primera.com or by calling 1-800-797-2772 (USA and Canada).? Outside of the USA
and Canada, call (763) 475-6676 or FAX (763) 475-6677.? E-mail to sales@primera.com.

In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de.

About Pioneer Electronics (USA), Inc.
Pioneer Electronics (USA), Inc. is headquartered in Long Beach, California, and its web address is www.pioneerelectronics.com.? Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets.

About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners.? Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio?- and Sonic-branded CD and DVD creation, playback and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide


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