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Pricetector, Makers of Savvy.com Rebrands to Eyeona, Expands User Base and Features With SavvyCircle Acquisition

Break-Through Price Protection App Sets Eyes on Transforming Retailer-Consumer Relationship (February 23, 2012)

LOS GATOS, CA -- (Marketwire) -- 02/24/12 -- Pricetector, Inc., the makers of Savvy.com, a mobile app and website that reinforces the relationship between retailers and shoppers by enhancing the consumer buying experience while in-store, announced today the company will begin operating under a new name, Eyeona, Inc., effective immediately. Today, the Savvy.com iPhone and Android applications will be re-released under the Eyeona brand as well.

The rebrand to Eyeona comes at an integral time in the company's roadmap. Eyeona today announced the completion of its acquisition of SavvyCircle. SavvyCircle creates personalized wish lists for items that people want to buy and alerts them when the items are reduced in price -- allowing Eyeona to enhance the existing price protection features offered to shoppers to help ensure they get the best price for the items they aim to purchase. The sophisticated SavvyCircle functionalities will be integrated into Eyeona and enhance Eyeona's pricing feature "Deal Maker," on the website and mobile application.

"Price transparency is no longer an added benefit of a retail experience -- it has become the industry standard of which consumers have come to expect. The name Eyeona represents our on-going commitment to helping our consumers navigate price adjustment policies by 'keeping an eye' on purchased and wish list items," said Rob Levy, Founder and CEO, Eyeona. "The new branding reflects our core value to both retailers and consumers, which is building loyalty between the two and enhancing the buying experience for shoppers while in-store."

Within three months of the initial launch, Eyeona's user base has grown to over 100,000; the company has tracked over $75,000,000 in consumer receipts and alerted consumers to $8,000,000 in refunds. In addition, Eyeona's list of supported retailers has multiplied to over 200 retailers, including Neiman-Marcus, Abercrombie & Fitch, LensCrafters and Barnes & Noble. For a complete list of Eyeona's supported retailers, please go to http://www.eyeona.com/retailers.


The new Eyeona app combines the popular features of Savvy.com with enhanced functionality gained from the acquisition of SavvyCircle. Eyeona's web and smartphone apps allow consumers to snap photos of products they want, set the price they want to pay for them, and easily purchase those items when they hit the ideal price. In addition, using their smartphone, consumers can manage purchases with a built-in personal receipt manager as well as keep track of prices for wish list items. Eyeona is available via www.eyeona.com and for download on both iPhone and Android smartphone devices.

About Eyeona:

Eyeona is a mobile app and website that reinforces the relationship between retailers and shoppers by enhancing the consumer buying experience while in-store. Committed to providing continuous price transparency to shoppers, Eyeona helps retailers take advantage of the latest technology innovations to build long-lasting, personalized relationships. Eyeona is based in Los Gatos, CA. For more information on Eyeona or to download the app, visit www.eyeona.com

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Related Keywords: Eyeona, Inc., Internet, Communications, Digital Audio, Web, Smart Phone, iPods, iphone, Applications, Applications, Internet, Internet Server Applications, Prosumer/Consumer, Handheld PC/PDA, Marketwire, Inc., , Apple Computer, Internet Technology,

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