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Predictive Networks to Develop Personalization Technology for Microsoft TV

Company touts highly personalized, yet privacy-protected interactive TV products (December 11, 2001)
Predictive Networks plans to provide highly personalized, yet privacy-protected interactive TV products, enabling targeted advertising and content for the Microsoft TV platform. The company's "Digital Silhouette" technology will provide viewer behavioral profiling, without collecting or storing personal information. Additionally, Predictive Networks will provide content scheduling, matching and delivery technology, as well as tools for market research and analysis, for the Microsoft TV platform.

Predictive Networks is combining technology for predicting what viewers want to watch on TV with an approach to privacy that does not use personally identifiable information or save clickstream data and is backed by an independent board of privacy advocates.

"In a sign of things to come, numerous companies are working on technology to predict what subscribers want to watch on TV and to gauge which commerce and advertising offers will be most appealing," said Jim Stroud, senior analyst with The Carmel Group. "But earlier attempts to solve this problem for the TV industry have required personal information or too much viewer interaction. Predictive Networks combines superior targeting with privacy protection, and its technology runs on current and next-generation set-tops -- all of which should minimize Microsoft's customization work and time to market in this competitively critical area of TV personalization." The Carmel Group recently released a report on TV Personalization, available for download at

Predictive Networks' Digital Silhouettes are dynamic, anonymous predictive models of individual subscriber behavior, created through the use of TV clickstream data and artificial intelligence-based algorithms. Each Digital Silhouette comprises over 180 demographic and content affinity categories, and more than 2.5 million Digital Silhouettes are in use today. Rather than warehousing clickstream data and risking privacy violations or purchasing expensive viewer data elsewhere, network operators can use this valuable data to determine local ratings, personalize programming guides, control targeted advertising, and increase response rates on new TV services, such as video-on-demand and t-commerce.

Microsoft and Predictive Networks plan to demonstrate their integrated products at the NCTA Convention in 2002.

About Predictive Networks
Predictive Networks is a television technology company specializing in providing cable and satellite operators and TV application developers with tools and technology for program navigation, targeting, and recommendation services. The company's "Digital Silhouettes" are artificial intelligence-based, anonymous profiles of TV viewer habits, demographics and preferences, created without collecting personally identifiable information or saving clickstream data. Privately held and founded in 1999, Predictive Networks is backed by strategic corporate and venture investors and is based in Cambridge, Mass. For more information, please visit the company's Web site at

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Related Keywords:DTV Professional, Predictive Networks, personalized, privacy-protected interactive TV products, targeted advertising, content, Microsoft TV platform, Digital Silhouette technology, viewer behavioral profiling, collecting, storing personal information, content scheduling, iTV, matching, delivery, market research, analysis

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