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Poynt Corporation CEO Andrew Osis to Present at CES Variety Entertainment Summit

Global Leader in Mobile Local Search to Discuss Entrepreneurialism and Innovation in Entertainment Media (January 10, 2012)

LAS VEGAS, NEVADA and CALGARY, ALBERTA -- (Marketwire) -- 01/10/12 -- Andrew Osis, CEO of Poynt Corporation (TSX VENTURE:PYN) (OTCQX:PNYTF) ("Poynt Corp." or the "Company"), a global leader in mobile local search and advertising, will be a featured speaker at the Variety Entertainment Summit at the 2012 Consumer Electronics Show ("CES") in Las Vegas.

Mr. Osis has been invited to share his insights during the "Technology All-Stars of Today and Tomorrow" panel, which takes place Wednesday, January 11 from 11:15 to 12:00 pm PST at the Las Vegas Convention Center, North Hall. The "All-Stars" panel will feature leaders from the mobile, film, and television industries and discussion themes will cover content creation and distribution, discovery, new business models, social and the evolving ecosystem of the digital media space.

Some of the topics the panel may also address include the challenges that content producers face today, such as how to keep the consumer engaged, the barriers to entry for innovators and how to build a sustainable business model.

According to the Consumer Electronics Association, CES is the largest consumer electronics show with an expected attendance of 140,000 people and is the largest showcasing of consumer technology trends, products and services.


The Variety Entertainment Summit at this year's CES will explore how technology is impacting the entertainment business, and where content can now be distributed and promoted on increasing numbers of platforms and devices. In particular the conference will showcase technology pioneers in entertainment media and entrepreneurship and explore why visionary thinking with digital media is critical in an era of new business models.

"Companies that are disruptive in the technology space recognize that the consumer and innovation go hand-in-hand but ultimately it is the consumer who says who wins and who loses," said Andrew Osis, CEO, Poynt Corp. "I am excited to share the stories of our successes and challenges with my fellow innovators and entrepreneurs who will be joining me on the Variety Entertainment panel".

About the Poynt Platform

Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.

Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee-for-service basis.

Poynt is available as a free download for users in India, Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on Android, iPhone, Windows Phone and Nokia devices, BlackBerry smartphones and BlackBerry Playbook tablets from the respective App Stores. Poynt is also available via Over-the-Air download at m.poynt.com.

About Poynt Corporation

Poynt Corporation (about.poynt.com) (TSX VENTURE:PYN) (OTCQX:PNYTF) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt (www.poynt.com), enhances a user's ability to connect with the people, businesses and events most important to them. Poynt is available on all major smartphone and tablet platforms in nine countries. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Whether through the Poynt Local Search Platform or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN and in the United States on the OTCQX under the symbol PNYTF.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
Poynt Corporation
Andrew Osis
CEO
403-313-3719
www.poynt.com

European Media Communications Contact:
Nicole Littlewood or Howard Jones
CC-Group Communications Ltd., for Poynt Corporation
+44 118 920 7650
poynt@ccgrouppr.com

North American Public Relations Contact:
Global Results PR for Poynt Corporation
Valerie Christopherson
949-608-0276
poynt@globalresultspr.com

Investor Relations Contact:
Liolios Group, Inc.
Scott Liolios or Matt Glover
949-574-3860
info@liolios.com


Copyright @ Marketwire

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