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Poynt Corp. Appoints Industry Veteran David Lucatch to Board of Directors

(November 30, 2011)

CALGARY, ALBERTA -- (Marketwire) -- 11/30/11 -- Poynt Corporation (TSX VENTURE:PYN) ("Poynt Corp." or the "Company"), a global leader in mobile local search and advertising, today announced the appointment of David Lucatch to the Company's Board of Directors.

Mr. Lucatch is an experienced industry veteran, having held executive positions in both private and public enterprises in Canada and the United States. Currently, Mr. Lucatch is the Chief Executive Officer of Intertainment Media Inc. (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:IT4) and is President of several of its subsidiaries, including its leading experiential language platform,

Mr. Lucatch has spent the past 28 years developing leading edge marketing and technology programs and platforms and has been active in community support programs both in the United States and Canada. In addition to his business endeavors, Mr. Lucatch is an active mentor with the University of Toronto, as a representative to the University's Electoral College, and in 2010 was a recipient of the University of Toronto Arbor Awards for his continued support to U of T.

"I am very honored and excited to join the Board of Directors of Poynt Corp. As a Poynt user and member of the Internet community, I believe that there is significant potential for Poynt to continue to increase its global footprint and revenue opportunities," said David Lucatch.

The addition of Mr. Lucatch to the Poynt Corp. Board of Directors will provide Poynt Corp. and Intertainment Media Inc. with the opportunity to consider mutual commercial synergies that could accelerate both companies' success in the marketplace. Intertainment's Ortsbo platform has the potential to allow Poynt Corp. to increase its language footprint globally.

"On behalf of our Chairman and the Board of Directors, we are pleased and excited to welcome David to the Poynt Corp. Board," said Andrew Osis, CEO, Poynt Corp. "His energy, drive and enthusiasm in the small cap technology sector in combination with his vision of the evolving social landscape have made Intertainment and Ortsbo globally recognizable, and we look forward to working with him to accelerate the success of Poynt Corp."

About the Poynt Platform

Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.

Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.

Poynt is available as a free download for users in India, Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on Android, iPhone, Windows Phone and Nokia devices, BlackBerry smartphones and BlackBerry Playbook tablet from the respective App Stores. Poynt is also available via Over the Air download at

About Poynt Corporation

Poynt Corp. ( is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt (, enhances a user's ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

Important Cautions Regarding Forward-looking Statements

This news release contains forward-looking statements relating to: the integration of Poynt and Ortsbo or other Intertainment offerings, the ability of Mr. Lucatch to influence Poynt Corp. revenues and other statements that are not historical facts. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the risk that Ortsbo and the Poynt Platform cannot be successfully integrated; Mr. Lucatch's appointment will not have the anticipated effect on revenues; future technological developments; the cost of expanding product lines; the impact of increasing competition; the continuity of existing business relationships; the continued successful development, implementation and execution of the Platform; continued growth in number of active users of the Platform; conditions in general economic and financial markets; the ability to complete previously announced transactions; ability to obtain all necessary regulatory approvals; and our ability to obtain financing on acceptable terms. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products; the success of the Company's brand development efforts; risks associated with strategic alliances; failure of counterparties to perform on contracts; failure to successfully negotiate contracts; failure to successfully negotiate additional preload agreements; risk that the Platform may not be included in Q4 media buy budgets; reliance on distribution channels; product concentration; need to develop new and enhanced products; failure to obtain necessary regulatory approvals; potential product defects; our ability to hire and retain qualified employees and key management personnel; risks associated with changes in domestic and international market conditions and the entry into and development of new markets for the Company's products; and the risks described under "risk factors" in our Annual Information Form for the year ended December 31, 2010 which is available on our SEDAR profile (

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the forward-looking statements identified above.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Android is a registered trademark of Google Inc. Nokia is a registered trademark of Nokia Corporation.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Company Contact:
Andrew Osis, President & CEO

Investor Relations Contact:
Liolios Group, Inc.
Scott Liolios or Matt Glover

North American Public Relations Contact:
Evie Carter
FortyThree PR, Inc.

Copyright @ Marketwire

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