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Power Assure Names Peter Maltbaek Vice President of Channel Sales

30 Year Business Development Executive in IT and Energy Industry (April 23, 2012)

SANTA CLARA, CA -- (Marketwire) -- 04/23/12 -- Power Assure®, Inc., a data center infrastructure and energy management solutions provider, today announced the appointment of Peter Maltbaek to vice president of channel sales. With 30 years of extensive experience in international business development and partner management in the IT and energy industries, Pete will oversee Power Assure's partner program on a global basis.

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Pete has been responsible for the award and management of complex, mission-critical, multi-company projects on four continents, working for companies ranging in size from startup to multi-national.

"Pete's technical expertise covers a very wide range from power management systems, energy efficiency, smart grid communications and the design and implementation of demand response programs," said Brad Wurtz. "I am pleased to welcome Pete to our team and look forward to his contributions during this growth phase for the company."

"Data center managers are increasingly focused on improving the efficiency, capacity and utilization of their data centers and Power Assure offers a superior solution to optimize performance, reliability and service levels," said Peter Maltbaek. "I'm excited about joining the Power Assure team, especially as we are now engaging with partners all over the world to accelerate the spread of our software worldwide. With the amount of energy Power Assure can save data centers, we have the capacity to change the way data centers work, significantly reducing power consumption and associated green house gas emissions."

Prior to Power Assure, Pete was at Silver Spring Networks, responsible for the company's partner development activities in utility distribution automation. Before Silver Spring, Pete worked at CPower, a successful startup providing energy efficiency and demand response programs and services. Prior to CPower, Pete had a long career with ABB, culminating in the position of vice president, global sales for ABB's power markets systems business. Pete has a B.Sc. in Mathematics from Imperial College London.

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About Power Assure (
Power Assure is a leading developer of Data Center Infrastructure and Energy Management software for large enterprises, government agencies, and managed service providers. Power Assure's solutions provide visibility, intelligence, analytics and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels, and power consumption within and across data centers. Headquartered in Santa Clara, CA, the company is privately held with funding from ABB Technology Ventures, Dominion Energy Technologies, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, In-Q-Tel, Raritan, UL and VMware.

Power Assure is a registered trademark of Power Assure, Inc. Decathlon is a trademark of ABB Inc. All product names and references remain the trademarks or registered trademarks of their respective owners.

Beth Winkowski
Power Assure
Phone: 978-649-7189
Email: Email Contact

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