Company News: Page (1) of 1 - 11/08/04 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

PostWorks Selects FOR-A Switcher for DI Theater

Multi-Format HANABI switcher features compact size, internal DVE, and more (November 08, 2004)

PostWorks, New York selected FOR-As new one mix/effect HANABI HVS-1000HS digital switcher for its recently opened digital intermediate (DI) theater. The DI theater officially opened in October and has already completed digital mastering for several commercial and long-form television and feature film projects. It is the first theater on the east coast designed specifically for DI mastering.

Digital intermediate is the replacement of films final optical processing with a digital master. Color correction, titles, and visual effects can be pre-visualized in real-time and changed instantly. A finished 2K master can be output to film or any format in multiple resolutions, frame-rates and aspect ratios.

The HANABI switcher is a critical part of PostWorks ground-breaking DI theater. The HANABI supports 1080I/59.94, 1080P/23.98, 720P/59.94, among other major HD as well as SD formats. At a compact 2RU and cost-efficient price point, the SD/HD switchable, multi-bit, multi-format HANABI is ideal for post-production applications. And an internal DVE card comes pre-installed.


"The reason why we went with this particular solution for our DI Theater is because of its compact size and power, explained Bertrand Hilaire, Chief Engineer, PostWorks, New York. ?It's one little switcher that has a very small, 2RU footprint in our machine room, and it's capable of doing both standard definition and all the flavors of high-definition that we currently do. FOR-A's clearly not just TBC's anymore."

The switchers internal DVE has already proved invaluable for PostWorks. ?We can reposition the image so that the framing the DP intended is accurately reflected, said Billy Baldwin, President, PostWorks, New York. ?Were able to get the closest possible representation of the final end product in our DI theatre thanks to tools like FOR-As HANABI switcher. And this is make or break when youre working with oversized canvases like a 2K master file.

Baldwin also pointed to the range of HD formats supported as a reason for HANABIs selection: ?We live in a multi-format world. With the advent of HD, there are now more formats than ever. We create multiple deliverables from this one room. Its essential that our switcher support as many bit-rates and formats as HANABI does.

Hilaire noted the cost point of the switcher and the lack of training required for his staff to get up to speed. ?Post production facilities need to be able to hit a certain price point, and FOR-A has placed the 1 M/E HANABI within a unique range in the industry, stated Hilaire. ?Our staff was able to start working on the switcher immediately. We just flipped the switch and went to work.

PostWorks DI theatre also includes a Spirit DataCine for high resolution film scanning; a Pandora MegaDEF Evolution controller, PiXi color processing engine, Revolution software; Quantel IQ renderer; Discreet Inferno and Flame visual effects systems; and DaVinci 2K color corrector.


About PostWorks, New York
Since 1995, PostWorks, New York has emerged as the region's only full- service film and High Definition post facility. Located in SoHo, PostWorks sets itself apart by offering scalable production offices, rentals and the highest level of commitment to quality and customer service. PostWorks enlists an elite team of artists, engineers and producers and has optimized its entire operation for non-linear, High Definition and Digital Intermediate technologies. Our clients include Oscar winning filmmakers, network and cable television programs and award winning commercials and music videos.

For more information, please call 212.894.4000 or visit www.pwny.com.


About FOR-A
FOR-A is a major manufacturer and distributor of audio and video systems to the broadcast, postproduction and professional video markets.

For more information about FOR-As product line, call 1-714-894-3311 or visit our web site at www.for-a.com.

 


Page: 1


Related Keywords:PostWorks, FOR-A, Switcher, DI Theater, hanabi, hanabi 1 M/E, DVE, HANABI HVS-1000HS, digital intermediate, mastering, Color correction, Bertrand Hilaire, Billy Baldwin, Spirit DataCine, Pandora MegaDEF Evolution, PiXi, Quantel, IQ renderer, Discreet, Discreet Inferno, DaVinci 2K,

HOT THREADS on DMN Forums
Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved