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PostWorks, New York Unveils DI Mastering TheaterFirst East-Coast theater designed specifically for digital intermediate mastering (October 04, 2004)
PostWorks, New York, the east coast's most advanced and comprehensive post production resource, today announced the completion of the first theater on the east coast designed specifically for Digital Intermediate (DI) mastering. The announcement was made by company president Billy Baldwin and chief operating officer Rob DeMartin.
"With the artistic and economic benefits of Digital Intermediate technology making it the standard for mastering broadcast and film projects," Baldwin said, "we have built our clients a comprehensive, full-service DI Theater from the ground up."
Designed by veteran film industry consultant Jim Moore, PostWorks' plush new 34-seat DI Theater houses Digital Projection IS8-2K digital and Kinoton FP 30E 35mm film projectors. The Theater also offers full access to PostWorks' vast array of advanced post tools, including Discreet Inferno and Flame, Quantel IQ, Spirit DataCine, Pandora MegaDEF Evolution and DaVinci 2K, as well as ARRILASER and Lasergraphics film recorders.
As Baldwin pointed out, his company's past five years of experience integrating HD solutions for the film and broadcast communities has given PostWorks a thorough understanding of laboratories' and distributors' deliverable requirements. Client-customized workflows ensure that projects of all budgets have access to the very best editorial, sound, design, color-correction, clean-up and finishing solutions available, and the new DI Theater is a critical component in giving filmmakers maximum creative control over their finished images.
Baldwin added, "The ability to see a project on a theater-size screen in full resolution while performing further color-correction and cleanup prior to recording to film is the final step in giving our clients the most powerful and precise transition from digital to film possible."
"This announcement is an extremely important one for our company," added Rob DeMartin, who is a co-owner of PostWorks along with Baldwin and CEO David Rosen. "We began a plan three years ago, and today we can say that our company stands alone in the breadth and the quality of the services we provide from Manhattan. Our plans have many other highlights in store, but we are all celebrating this new Digital Intermediate Theater and everything it represents to our clients."
Having pioneered its DI finishing process for Miramax's 2001 release of PINERO, PostWorks' recent DI clients include the 2004 Academy Award- nominated films ASYLUM, CAPTURING THE FRIEDMANS, MY ARCHITECT and (Oscar winner) THE FOG OF WAR, as well as IFC Films' 2003 Sundance Grand Jury Prize nominee A DECADE UNDER THE INFLUENCE and dozens of theatrical spots, trailers and national/international broadcast campaigns.
About PostWorks, New York
Since 1995, PostWorks, New York has emerged as the region's only full- service film and High Definition post facility. Located in SoHo, PostWorks sets itself apart by offering scalable production offices, rentals and the highest level of commitment to quality and customer service. PostWorks enlists an elite team of artists, engineers and producers and has optimized its entire operation for non-linear, High Definition and Digital Intermediate technologies. Our clients include Oscar winning filmmakers, network and cable television programs and award winning commercials and music videos. For more information, please call 212.894.4000 or visit www.pwny.com.
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