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PostWorks Adds Da Vinci 2K Plus and Spirit 2KWith Manhattan's First Spirit 2K Datacine, Ready for Even More Long- and Short-Form Work (November 02, 2005)
PostWorks, New York, the east coast's most advanced and comprehensive post production resource, today announced that it has doubled its telecine capabilities with the addition of two new telecine suites featuring the Emmy Award-winning da Vinci 2K Plus system, as well as Manhattans very first Grass Valley Spirit 2K Datacine, the industrys leading telecine and scanning system.
?The expansion plan that we started three years ago continues on course, thanks to technical demands in post production, said David Rosen, PostWorks CEO. ?Due to those increasing demands, the need for HD telecine is now an everyday reality. Propelled even further by the increased volume of work thats resulting from the Made In NY tax incentives, we are seizing the opportunity to provide a greater level of post production services to support the unprecedented volume of production thats finding its way to us.
Over the past year, PostWorks success in offering telecine services has served numerous major dramatic and documentary feature films, television specials, series and short-form projects, including handling the dailies for numerous New York-based television pilots earlier this year. One of those pilots, Barry Levinsons and Tom Fontanas ?The Bedford Diaries, was picked up by the WB, and PostWorks is currently handling that series dailies, HD conforms and color-correction. Also driving the new expansion are dailies assignments for HBOs ?The Wire, NBCs ?The Book of Daniel, Chad Lowes ?Beautiful Ohio, and Lasse Hallströms ?The Hoax, as well as 2K data scanning for Digital Intermediate finishing on Jonathan Demmes ?Prairie Wind feature documentary for Paramount Pictures.
Along with CEO David Rosen, PostWorks chief operating officer Rob DeMartin is a co-owner of the privately held company. As he explained, the increasing popularity of HD stems from a rising demand for quality throughout the filmmaking process. Until recently, most feature films have required the transfer of cumbersome workprints to analog tape formats, while also using those same workprints for test screenings. In contrast, DeMartin said that todays standard workflow at PostWorks involves dailies being transferred directly from the original camera negative simultaneously to multiple formats, including SD and HD as well as to data, which is then immediately ready for use in an edit suite. Dailies are also regularly streamed over IP to studio executives and principal crewmembers. Most often, the HD masters are now being used for screenings to present a higher quality image to audiences which is leading to more positive test results for the studios and for trailers and other promotional applications. As one example, PostWorks is creating screeners from HD masters for the forthcoming feature film ?The Sentinel from director Clark Johnson. Considering the rapid adoption of the new standards by todays filmmakers, PostWorks owners have long anticipated that servicing their customers would require expanding their telecine capabilities to facilitate HD workflows on a much larger scale.
In discussing these developments, DeMartin pointed to combined powers of the da Vinci 2K Plus system and the Grass Valley Spirit 2K Datacine as key components of the expansion. ?The industry is moving from video formats to universal mastering in data, and were very proud to be the first company in Manhattan to offer the best solution for addressing those advanced mastering requirements.
?The new features in the da Vinci 2K Plus, like Gallery and the built-in TLC, give us a level of functionality that is truly second-to-none, added PostWorks colorist Ken Rubenfeld. ?With Gallery, we have a library to resource stills and color settings that live beyond the project, which can be shared across all systems and used in any of our rooms. Since so many of our projects are ?multi-sync producing 30 frame SD tapes for the offline and 24p HD masters the TLC has become a critical part of our workflow.
PostWorks chief engineer Bertrand Hilaire detailed several other important technologies featured in the new suites. ?Whether for down-converts, cross-converts, or up-converts, the ability to send one source to multiple destinations all in one pass is crucial for us, especially in todays demanding telecine sessions. As part of this expansion, we are now relying upon HDSDI 128X128 routers from Probel and the Avocent KVM AMX5010 to handle those demands for our entire facility. These components double the previous capabilities of our user stations.
Continuing, Hilaire said, ?Weve also added two 32-inch HD/SD Sony monitors, one of which is fed via a new FOR-A Hanabi HVS-1000HS digital switcher. Keycode and the ability to perform dual HD/SD transfers is via Evertz, whose new trays are allowing us to use their Vista Link feature to remotely control settings including audio delays in their Quad AES Audio Mixer. Finally, weve also added another Leader 5700 scope in the new suites for QC purposes.?
The new suites are now open for business on the tenth floor of PostWorks 100,000+ square foot facility at 100 Avenue of the Americas.
About PostWorks, New York
Since 1995, PostWorks, New York has emerged as the region's only full-service film and High Definition post facility. Located in SoHo, PostWorks sets itself apart by offering scalable production offices, rentals and the highest level of commitment to quality and customer service. PostWorks enlists an elite team of artists, engineers and producers and has optimized its entire operation for non-linear, High Definition and Digital Intermediate technologies. Our clients include Oscar winning filmmakers, network and cable television programs and award winning commercials and music videos. For more information, please call 212.894.4000 or visit www.pwny.com.
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