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Post Logic Studios Shows Sarnoff Anti-piracy Technology

(November 10, 2004)

Leading Hollywood- and New York-based post-production company Post Logic Studios announced it is collaborating with Sarnoff Corporation to help benchmark and roll out Sarnoff's revolutionary new digital cinema watermarking technique for digital cinema and intermediate mastering and finishing.  The anti-piracy technology, named iTrace(tm), is being introduced to the Los Angeles and New York entertainment communities via exclusive events at Post Logic Studios Hollywood and Post Logic Studios New York this month.

iTrace enables content owners, such as Post Logic Studios' many motion picture studio clients, to trace pirated video back through the illicit distribution chain to its last legal source.  Post Logic Studios has been working with Sarnoff on a number of highly successful tests of the technology, which allows studios to identify individual distributors or exhibitors of a film by embedding in the on-screen image a set of invisible digital codes that can be detected forensically, even from low-quality camcorder captures of cinema or video content. 

"iTrace lets a movie studio reliably trace a pirated copy of a film back to its source, even after the copy has been captured by a camcorder in a theater and then compressed at low bit-rates for illegal digital redistribution, such as over the Internet," said  Dr. Christos Polyzois, Senior Director of Commercial Systems at Sarnoff Corporation.  "It offers double protection for the piracy problem today by introducing a watermark that is invisible, even to cinema professionals, yet also virtually impossible to remove without severe degradation of the images.  Post Logic Studios has a stellar reputation as a thought-leader in technology and a destination for top film and television content producers, so the company's Hollywood and New York headquarters are the perfect launch point for iTrace to entertainment professionals."

"Our chief mission and concern is to help clients complete their digital intermediates (DIs) for film, masters for home video or DVD and other projects with simply the best talent and tools available.  By pioneering different technologies and processes, we can consistently offer an environment where quality and creativity are always a cut above," said Larry Birstock, Executive Vice President, Post Logic Studios.  "Security against piracy has become an urgent issue across our industry, and we are excited and proud to be showcasing this breakthrough solution from Sarnoff, a true pacesetter in the film and television technology field."

iTrace was created using the visual perception modeling fundamentals from Sarnoff's JNDmetrix technology, under Sarnoff's lead vision scientist, Dr. Jeffrey Lubin. JNDmetrix won the company its ninth Emmy Award for Technical Achievement.

Post Logic Studios will debut iTrace for entertainment customers at technology demonstrations and receptions on Tuesday, November 9, 2004, 7:00-9:00PM, at Post Logic Studios Hollywood, and on Tuesday, November 16, 2004, 7:00-9:00PM, at Post Logic Studios NY.  Capabilities for both standard-definition and high-definition formats will be presented and RSVPs are required.  For more information, please contact Post Logic Studios Hollywood (323) 461-7887) or Post Logic New York (212) 520-3150.

About Sarnoff
Sarnoff Corporation is best known for the development of color TV, the liquid-crystal display, the disposable hearing aid, and its leadership role in creating the new U.S. digital and HDTV standard. Founded in 1942 as RCA Laboratories, it develops breakthroughs in ICs, lasers, and imagers; drug discovery, manufacture and delivery; digital TV and video for security, surveillance, and entertainment; high-performance networking; and wireless communications.   For more information about Sarnoff, please call 609-734-2553, or visit

About Post Logic Studios
Post Logic Studios has been a Hollywood mainstay in high-end postproduction for more than 10 years.  The company provides unmatched digital mastering, postproduction, visual effects and audio postproduction services to feature film, commercial and television clients from its flagship Hollywood facility, New York satellite and effects boutique creocollective.  Encompassing a team of the feature film and commercial community's most talented digital artists, Post Logic Studios continues to lead and innovate in the quality of its work and technical service offerings.  These capabilities include digital intermediate services from a fully equipped 1500-square-foot digital cinema-enabled theater housed at Post Logic Hollywood.  For more information, please call 212/520-3150 in New York or 323/461-7887 in Los Angeles, or visit

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Related Keywords:Post Logic Studios , Sarnoff Corporation iTrace


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