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Portlogic Develops a Proximity Coupon Delivery System for Mobile Phones(May 07, 2012)
TORONTO, ONTARIO -- (Marketwire) -- 05/07/12 -- Portlogic Systems Inc. (OTCBB:PGSY), a mobile and Internet software developer and kiosk solutions provider for electronic payments, marketing delivery and community communication systems announced today the successful testing of its new proximity coupon push system. The technology can communicate with customers' Bluetooth or Wi-Fi enabled mobile phones within a predetermined area. Advertisers are able to get real-time statistical reports on campaign effectiveness, such as the total users contacted and the number of coupons delivered. Juniper Research estimates that consumers worldwide will redeem over $43 billion worth of mobile coupons by the year 2016.
Utilizing the new system, Portlogic plans to build a network of hotspots that give advertisers the ability to push coupons directly to consumers. The permission-based technology incentivizes potential consumers by delivering relevant money saving coupons in the proximity of specific retailers or service providers. This level of targeting, without the need of GPS technology or the intervention of mobile operators, has the potential to greatly increase consumer response rates over other means of mobile marketing. MediaPost cited an IBM study saying that 72% of consumers will act on marketing messages received while in sight of the retailer.
Launching a proximity network to wirelessly delivery data has other advantages for Portlogic. The Company's suite of "m2" mobile applications, which provide ticketing, CRM, and financial tools, can also be delivered to smart phone users at locations that provide relevant services.
About Portlogic Systems Inc.
Incorporated in 2006, Portlogic Systems Inc. is a mobile and Internet software developer and solutions provider for electronic payments, ticketing and marketing delivery and community communication systems. According to Gartner Research, by 2013, Mobile users will download more than 21 billion mobile apps, worth more than $30 billion. Portlogic's goal is to continually research, develop and market the most convenient and advanced software tools that receive information and manage daily tasks. For more details please visit www.portlogicsystems.com.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: This press release contains forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on management's beliefs and assumptions, current expectations, estimates and projections. Such statements, including statements relating to the combined Company's expectations for future financial performance, are not considered historical facts and are considered forward-looking statements under the federal securities laws. These forward-looking statements are not guarantees of the Company's future performance and are subject to certain risks, trends and uncertainties that could cause actual results to differ materially from those projected or anticipated in this release.
Portlogic Systems Inc.
Contact: Jueane Thiessen
Main: (647) 847-8350
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