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Popwire to Demo Mac OS X Products at NAB

(April 13, 2005)

Popwire Technology, a Teleca company, will release and showcase their new product upgrades for Mac OS X during NAB 2005. The upgrades include enhanced features as well as extended format support. Among the highlights are H.264 (AVC) video, 2-pass Flash video, Windows Media MBR, MXF, High Definition (HD) support and full QuickTime integration. The new product upgrades are named Compression Engine 2.1 and Compression Master 3.1 and will be free upgrades for existing customers. The pricing is set to $995 USD for the Compression Engine and 395 USD for the Compression Master.

"With this release we are adding a lot of features and formats that we know our customers have been missing. For example Flash video and full QuickTime integration, which means you get access to all your installed QuickTime codecs such as Sorenson 3. We also decided to release H.264, even though we still consider it as a preview technology at the moment. Our believes are, however, that H.264 will start to take off commercially by the end of the year. Therefore, during the next six months, we will concentrate intensely on extending and developing H.264 to improve its quality and speed. In our Compression Engine our focus will especially lie on being able to handle heavy HD encoding by utilizing our clustering capability.
Another important feature, based on feedback from our customers, is the support for Multi Bit Rate encoding of Windows Media. We will also follow up the success with the Windows Media QuickTime Export Component with a free playback component so you can play or import Windows Media in your QuickTime player.", says Kay Johansson CTO at Popwire.

To get a first hand experience of our new releases we welcome you to visit Popwire in booth SL3966 at NAB 2005.

About Popwire:

Popwire delivers Industrial Strength Media Coding solutions to the professional media industry. Popwire's Media Coding Suite simplifies the process of multiple format encoding and transcoding. Our customers include TV production companies, content aggregators, internet service providers and wireless operators.

Popwires state of the art Media Coding Systems saves time and money for digital media producers.

About Teleca:

Teleca is an international IT services company focused on R&D that develops and integrates advanced software and information technology solutions. With in-depth expertise in the latest technology and profound industrial knowledge, Teleca helps technology- and software-intensive customers worldwide to strengthen their market position and shorten their time to market. The company has more than 3,000 employees with operations in 15 countries in Asia, Europe and USA. Teleca is quoted on the Attract40 list of Stockholmsbörsen (Stockholm stock exchange).

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Related Keywords:Popwire Technology, Compression Engine , Compression Master

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