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Popular Shopaholic Franchise Now Available as Native iOS App

Spil Games Extends Cross-Platform Offerings to Native Mobile Apps (April 19, 2012)

HILVERSUM, THE NETHERLANDS -- (Marketwire) -- 04/19/12 -- Spil Games, the global leader in online gaming, brings its popular Shopaholic franchise to the App Store today with the release of Shopaholic World. The Shopaholic World launch leads the release of several other popular Spil Games desktop titles as native mobile apps.

With three sequels and more than 100 million gameplays in 2011, Shopaholic is one of the most popular game franchises on Spil Games' tween gaming platform, GirlsgoGames. The free-to-play game offers more than 800 items for dressing up characters across three worlds, starting with Paris, and with upgrades for New York and Hawaii available soon. Shopaholic World for iOS was designed to ensure iPod Touch, iPad and iPhone users experience a game tailored for mobile play, but with the same look and feel as the successful web version. The game is localized in 11 languages.

"A key focus for us this year is to ensure our players can connect to their favorite gaming brands, and the platform, from a variety of entrance points," said Peter Driessen, CEO of Spil Games. "The benefit of our huge gaming ecosystem is that we can easily alert players that their favorite brands are now also available as native apps. In turn, we want to grow the popularity of GirlsgoGames by ensuring mobile users have a direct connection to our platforms via native apps."

Shopaholic World for iOS is available for download at the Apple App Store:

About Spil Games
Spil Games' mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls, teens and families. These platforms, localized in 15 languages, entertain 170 million unique visitors from around the world each month. These casual, social games encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on mobile devices through browser-based and native application versions of the company's targeted social-gaming platforms and successful game titles. For more information, please visit

Media Contacts:
Scott Johnston
Spil Games
+31 (0) 35 646 6395

Marissa Arnold

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Related Keywords: social gaming, tween girls, mobile app, cross-platform strategy, Marketwire, , Apple Computer, Internet Technology, Teens, Other,

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