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Political Polling Meets Social NetworkingPollsters & News Media Use 'Micropinions' to Engage the Facebook Generation (November 09, 2011)
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 11/09/11 -- BC-based Tiipz, www.tiipz.com launched its social market research platform in August and has already attracted the attention of the political polling world and those seeking to engage a younger, more social media-minded demographic. Reaching voters through Facebook and Twitter, Tiipz taps into ongoing conversations and provides a fun, interactive method for gathering political opinions.
Explains Jason Cyr, CEO, "News media and political candidates, like so many businesses, want to infiltrate social media as a way to create conversations and distribute content. Tiipz provides a much-needed avenue into voter participation that works because it's both engaging and it offers tangible rewards. Tiipz incites a level of interaction never before seen in this demographic."
Says Darren Roberts, COO at The Pique Newsmagazine, "Tiipz has completely revolutionized the way we are able to engage voters and reach a typically elusive demographic. Most importantly, this platform has allowed our media outlets to acquire truly meaningful information from the voting community."
Here's how Tiipz differs dramatically from the traditional market research firms:
-- Unlike the traditional radio button polls, Tiipz incorporates images, video, interactive ratings, and real rewards, so it's far more compelling to interact with. -- Tiipz is real time and contextual. Its Micropinion feature allows questions to be created easily and distributed instantly via Facebook sharing. So organizations can react quickly as things change or new contentious issues arise while voters are instantly engaged in measurable conversations. -- News outlets typically focus solely on content curation and distribution (i.e. posting information) when using Facebook and Twitter. Tiipz wraps this information in a Micropinion that engages people to respond, rather than only reading.
Tiipz is market research for the social media generation. Founded in 2010 by Mark Nickson, Jason Cyr, and Gesvyn Tjandra, the Tiipz platform allows businesses and organizations to get better market insights, build brand loyalty and encourage participation - at a fraction of the cost of traditional marketing and polling methods. Tiipz clients include Microsoft, Westbeach, and Whistler-Blackcomb to name a few. Tiipz was recently awarded a top innovator at the 2011 Launch @ Grow Conference.
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