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Political Campaigns Use Hyper-Local Targeted Mobile Signup Ads to Reach Voters in Swing States and Across the Nation

Pontiflex Data Reveals the Average Cost for a Signup in Swing States Ranges From $0.85 to $3.84 (May 23, 2012)

BROOKLYN, NY -- (Marketwire) -- 05/23/12 -- Pontiflex, Inc., the industry's leading mobile signup ad platform, today announced that political marketers are running mobile signup ads to connect with voters, raise donations, engage volunteers and build petitions. Political campaigns can run nationally targeted and hyper-locally targeted mobile signup ads to reach swing states on iPhone, iPad and Android devices, where people can sign up to hear from them without ever leaving the mobile app they're on. Mobile signup ads differ from existing ad models because they allow political marketers to pay only when people sign up for their ad -- never for wasted clicks or impressions.

According to MediaVest, political spending in 2012 will increase by as much as 30 percent from 2008 to reach $4 billion. This year, political candidates will continue to use digital advertising with performance-based pricing models, such as Cost-Per-Click (CPC) and Cost-Per-Lead (CPL). According to ClickZ, President Obama's reelection campaign will devote a large portion of ad spending to digital ads, including mobile. The Obama Presidential Campaign has spent $19 million on digital ads since the beginning of the political season. In addition, Zac Moffatt, Mitt Romney's Digital Director, recognized the potential power that mobile advertising has when he said, "If we don't hit them on their mobile phones, we're missing a huge opportunity for people who are voters."

Pontiflex data reveals the average ranges that political marketers have spent to get the First Name, Last Name, Email Address and Zip Code of an interested voter or volunteer via mobile signup ads. Pontiflex data shows that North Carolina, Pennsylvania and Virginia are the least expensive swing states to run mobile signup advertising. These swing states have average costs per signup ranging from $1.29-$1.31. Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida have average costs per signup ranging from $1.33-$1.45. The average cost per signup in Montana is $3.84, which is the most expensive swing state for political candidates to run mobile signup ads. Political campaigns that prefer to target all the swing states will pay a blended average cost of $0.85 to $1.00 per signup.

Across the nation, political candidates, advocates and causes are using mobile signup advertising to reach and engage voters, donors and volunteers. For example, Republican Congressional candidate Jack Orswell is using AdLeads and mobile signup ads to drive grassroots campaigns geo-targeted to Los Angeles metro-area voters. Orswell's marketing team decided to try AdLeads to run affordable mobile ads and to generate local interest in his political campaign.


"The Jack Orswell for Congress campaign immediately received sixty new sign-ups for less than twenty dollars," said Brian Queen, Communications Director for the campaign. "AdLeads is easy-to-use and affordable -- it's a very cost-effective way to generate interest with voters. The AdLeads mobile platform will be a key element of our Congressional campaign marketing strategy, going forward."

"In 2008, the Obama Presidential Campaign used signup ads to build email and social communities and help get the President elected. Today, we've built on that relationship and are working with a large number of political candidates and campaigns as they've taken their campaigns mobile," said Zephrin Lasker, Co-founder and CEO, Pontiflex. "We're glad to help them as they look to grow and mobilize their support base."

About AdLeads
AdLeads is the industry's first self-serve mobile signup ad platform. With AdLeads, businesses of all sizes can run ads on top iPhone, iPad and Android apps. They only pay when someone signs up to hear from them -- and never for wasted clicks or impressions. Since its launch in March 2012, hundreds of businesses like children's publisher Paper Hat Press, Brooklyn-based restaurant Nita Nita and Australian daily deal website Catalogue Central have used AdLeads to get new customers and grow their businesses.

To learn more about AdLeads visit www.adleads.com.

About Pontiflex
Pontiflex powers a new kind of mobile advertising platform: Signup Ads.

Signup Ads are a simple and 100% opt-in way for people to hear more from brands they like. People can sign up without leaving the mobile app they're on, and advertisers pay only for valid signups and app installations.

Whether it's moms who join Kimberly-Clark's HUGGIES loyalty program, pet lovers who want to help animals with the ASPCA, or people who want personalized books from small businesses like Paper Hat Press, millions of people use Signup Ads every day to connect with their favorite brands and organizations on iPhone, iPad and Android devices.

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Melissa Sheridan
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