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Point.360'S IVC Upgrades With Digital Vision

Adds New ASC3 ME and upgrades AGR4 ME and Valhall systems (January 14, 2005)

Digital Vision announced today that IVC, a division of Point.360, has ordered a new ASC3 ME Film Dirt and Random Scratch Concealer with Motion Estimation, a upgrade for its Digital Vision AGR4 ME Grain & Noise Management System with Motion Estimation, plus a major upgrade for its Valhall color correction system. The new ASC3 ME, upgraded AGR4 ME and upgraded Valhall will be installed at IVC's facility in Burbank, California.

IVC has been a leader in HDTV post production since the early 1990's. At that time, the company began mastering feature films in HDTV under contract with NHK, the Japanese state-owned broadcaster. IVC is now heavily involved in digital cinema mastering as well as HD mastering for broadcast and other applications. IVC's clients include all of Hollywood's major studios and the company is regarded as a leader in its field. IVC has gained a worldwide reputation for many breakthrough technical achievements and the high quality of its services.

IVC has a large number of Digital Vision DVNR systems in its facility. The addition of these new systems was needed so that they can take advantage of the processing power provided by the new Motion Estimation algorithms. This will help IVC provide faster service and improved picture quality to it clients. They will primarily be using the systems to process A-Title feature films.

IVC has been using the Valhall color corrector for more than two years. They have ordered the Valhall Version 2 upgrade, which will provide a number a major enhancements to the system, including enhanced Gamma range, user definable transfer functions (curves), selectable processing orders, an adjustable RGB legalizer, invertible secondary vectors, additional layers, including a dedicated vignette function layer, and true layer handling. These improvements will make the system much more efficient and allow IVC to provide the highest level of technical services using a system that costs substantially less than competitive products.

Wayne Veitschegger, Chief Engineer for IVC, stated, "We've been working with Digital Vision for many years. They were one of the first companies to provide HDTV-capable systems for video post and we were one of the first - if not the very first - facility to provide a complete range of HDTV services. We are very impressed with the image quality provided by the new ME algorithms; they will allow us to work faster and more efficiently and the picture quality is outstanding. The new version of the Valhall color corrector will help us as well; the multiple windowing functions will be particularly helpful. These upgrades will also allow us to provide full bandwidth, real-time, 4:4:4 RGB image processing to our clients; until now this simply has not been possible in a real-time process!"

Hugh Heinsohn, President for Digital Vision's US subsidiary, commented, "IVC has been an important client for more than ten years. We are very glad that they are one of the first facilities in the world to start using our new ME algorithms for image processing as well as our new Valhall Version 2 color corrector."

The ME systems build on the proven technology used in the previous generation of products, but provide significantly more advanced restoration algorithms and filtering techniques that is substantially enhanced by powerful new motion estimation engines. This combination of new features results in substantially enhanced performance and efficiency. Users can now apply aggressive settings without being concerned about creating an "over processed" look or undesirable processing artifacts. The system is equally well suited for subtle and minor corrections in the telecine environment.

About Digital Vision:
Established in 1988, Digital Vision provides media professionals with innovative products and system solutions in the expanding market of image processing, compression and distribution of digital media content. With a flexible, professional range of media mastering and media networking products, Digital Vision has systems installed around the globe.

Digital Vision corporate headquarters is located in Stockholm, Sweden, with a wholly owned US subsidiary, Digital Vision Inc., based in N. Hollywood, California. Digital Vision maintains its global presence through a worldwide network of distributors. Digital Vision is listed on the Stockholm stock exchange.

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Related Keywords:Point.360, IVC, Digital Vision, ASC3 ME, Valhall, color correction, ASC3 ME Film Dirt and Random Scratch Concealer, AGR4 ME Grain & Noise Management System with Motion Estimation, AGR4 ME, HDTV, feature films, NHK, digital cinema, mastering, HD mastering, DVNR, color corrector, legalizer, Wayne Veitschegger, Hugh Heinsohn, telecine, motion estimation,

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