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Point.360 Woodholly Selects Snell & Wilcox SD/HD 1012

Switcher to drive versatile hybrid editing bay (November 03, 2004)

Hollywood post-house Point.360 Woodholly is using the Snell & Wilcox SD/HD 1012 switcher to drive a new hybrid editing bay that greatly reduces the time required for tasks such as full-feature cutdowns for TV and off-network program assembly by allowing linear and non-linear source material to be mixed in linear mode using the 1012's source selection, crossfade, and video effects capabilities.

This hybrid bay approach supports Point.360 Woodholly's strategy to expand its editorial services into high definition as the facility upgrades its standard definition capabilities. Instead of the time-consuming step of rendering crossfades and effects in the non-linear environment, Point.360's design feeds DDR sources directly into the Snell & Wilcox switcher in fully uncompressed form and performs the crossfade or effect in real time, with no degradation to the program whatsoever.

"Crossfades done in a non-linear environment need to be rendered pixel by pixel," said Bill Womack, vice president of engineering and technical operations at Point.360 Woodholly. "Depending on the speed of the platform, that 30-frame crossfade or dissolve could take from five minutes to an hour to render. With the Snell & Wilcox switcher, the data conversion process isn't necessary. The process takes just a second."

The 1012 switcher in the hybrid bay operates in both HD and SD, linear and/or non-linear modes. At Point.360 Woodholly an entire show can be assembled in the non-linear environment since it provides the ability to create effects such as repositions and zoom changes without rendering.

As part of Point.360 Woodholly's HD business strategy, the hybrid bay combines the cost savings of the non-linear approach with the quality of editing within a fully uncompressed, real-time, linear environment.

"Although the cost of entry into high definition editing has made non-linear the direction that much of the post industry has taken, it's not necessarily the best in meeting the needs of our clients," said Paul Sehenuk, general manager at Point.360 Woodholly. "The hybrid approach gives us and our clients the best of both worlds, and meets the needs of our customers whether they require SD or HD."

Point.360 Woodholly studied the capabilities of a number of different switchers before settling on the Snell & Wilcox 1012 to sit at the center of its hybrid bay.

"The Snell & Wilcox 1012 was the only system on the market that we felt met all of our criteria," Sehenuk said. "Its digital video effects engine is unmatched by anyone; it delivers all the effects we need within a price range that makes economical sense for our business."

The Snell & Wilcox HD/SD 1012 provides full bandwidth 1.5-Gbit/s serial HD or SD performance for up to 12 channels. The standard features include TimeTouch timeline control, an easy-to-use chroma key, color correctors, border generators, and up to two separate twin-channel DVEs that are assignable to six positions within the switcher. For further information, visit

About Snell & Wilcox
Snell & Wilcox, the leader in its field, delivers technologies and products that enable television and satellite broadcasters, post production facilities, film makers, and communications professionals to move content seamlessly between analog, digital, high definition, and file-based systems and to bridge the world's multiplicity of line/field and color standards. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement, and restoration. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Santa Clara, Calif. and European headquarters in Hampshire, United Kingdom. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia.

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Related Keywords:Point.360 Woodholly, Snell & Wilcox, SD/HD 1012 switcher, SD/HD 1012, linear, non-linear, crossfade, DDR, Bill Womack, effects, Paul Sehenuk, TimeTouch, chroma key, color correctors, border generators, DVEs,

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