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Pogo Pictures Adds Director Zach FreyerNewcomer directed Clio winning student spot (December 15, 2004)
Pogo Pictures (www.pogopictures.com), the production company led by director Steve Colby, has added director, Zach Freyer, recipient of the 2004 Bronze Student Clio award for his spec spot "Superbowl" for Budweiser and recent graduate of the prestigious Art Center College of Design, Pasadena, CA, to its talent roster. Pogo will represent Freyer throughout the east coast.
(To see Zach's commercial reel click: http://www.pogopictures.com/pop_zach_freyer.html)
"Zach has an innate understanding of advertising and what makes for an effective commercial," said Colby. "He is very clearly a gifted director with enormous potential. With his combination of education and talent, he's poised to make an impact in this industry and we're excited to introduce him to the advertising community."
Son of the veteran advertising creative Tom Freyer, Zach was fascinated with filmmaking and photography at an early age, using the family camera to learn the principals of photography and how to develop film. Freyer took that passion to the Art Center College of Design, graduating earlier this year with honors and distinction. One of his senior projects, a spec spot for Budweiser set in 1966 that imagines the origins of the Superbowl, won the 2004 Bronze Student Clio award.
Freyer most recently directed a music video for the indie band Interpol (Matador Records, http://www.matadorrecords.com/interpol/) and their song "Not Even Jail" (from the CD Antics, 2004). The video, a striking visual presentation of life through the eyes of a moth, is currently featured in art galleries in Los Angeles, New York, London, Paris, Berlin, and Amsterdam as part of an installation called "Space." Freyer also recently directed a commercial for a local Texas restaurant called Cottonpatch through agency Tracy Locke Partnership (TLP), in Dallas, TX.
For Freyer, Pogo is the perfect launching pad to his promising filmmaking career. "Lesley Harris (Pogo's Executive Producer) instantly liked my reel and had some good ideas about how to market me. I think Pogo is a good fit for me; Steve's a brilliant director that I can learn from, and because our styles are so different there's no competition for work. I also like the fact that they work on both big, national campaigns as well as small quirky regional projects."
Citing an array of influences from feature filmmakers Eli Kazaan, David Lynch and David Fincher to photographers Dianne Arbus and Gregory Crewdson to commercial/music video directors to Kuntz & McGuire and Jonas Aukerland, Freyer's reel reflects a deft touch with comedy, both broad humor as evidenced in the Budweiser spot. He also shows a flair for darker comedy as seen in his Anderson windows spec spot, which depicts a surreal alien abduction thwarted thanks to secure Anderson windows. His PSA for the ACLU and spec spot for Armani reveal Freyer's imaginative visual storytelling abilities.
"I'm drawn to ideas that push the envelope and allow for some visual experimentation," said Freyer. "I'm excited about how the medium of commercials is evolving, the use of the branded content and longer form spots with web components. Now more than ever it seems agencies are interested in new and entertaining ways of reaching viewers. I'm looking forward to being a part of it."
About Pogo Pictures
Led by award-winning director Steve Colby, Pogo Pictures (www.pogopictures.com) is known for creating powerful, impactful image spots for an impressive and diverse group of companies around the world. Their recent 'Portraits of a Bank' campaign for Bank of America is currently airing.
For more information visit www.pogopictures.com.
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